But what do you do if you accidentally link the wrong account? Or if your clients have existing Analytics and AdWords accounts that you need to re-link to the AdWords accounts you create for them? In the past, you'd have to contact AdWords support for assistance with unlinking the accounts. Now, however, it's just as easy as linking them, since we've introduced the ability to unlink the accounts yourself. Follow these four steps and you'll be unlinked in no time.
Unlink Analytics from AdWords: Your DIY guide
To get the most insight from your client's Analytics account, we recommend linking it to their AdWords account for a number of reasons: Once linked, you don't have to toggle between AdWords and Analytics accounts to compare data, you don't have to manually tag AdWords links, and if you have e-commerce tracking enabled you'll see revenue-per-click data within Analytics. And linking the two accounts is easy - just follow these steps.
Keep in mind that unlinking your AdWords and Analytics accounts will cause AdWords data to stop importing while unlinked. If you re-link the accounts, the data won't retroactively be imported, so unlink with care. We hope this helps you manage your accounts more easily.
