Industry webinar: The Online Market for Consumer Credit Cards

If you have clients in the financial or credit markets, or just want to learn more about how consumers are thinking about and using credit cards today, join us for our upcoming webinar on Thursday, January 29 at 12pm EST/9am PST. 

Google and Compete, Inc. partnered on a study to analyze consumers' credit card-related shopping and application behavior, with an emphasis on the role of search in the process. The webinar will present the study's findings - with data as recent as December 2008 - and will answer the following questions:

• How is the consumer credit card market being impacted by economic conditions?
  
• How long do consumers shop around for a credit card?
  
• When and how do consumers use search in their research and application process?
  
• How are conversion rates affected by various search path approaches?

Aaron Katz, Director, Financial Services for Compete, Inc. and Masha Korsunsky, Senior Industry Marketing Manager, Financial Services for Google will co-present. Learn more and register for the webinar on our registration page, and we hope you'll join us.

Posted by Jack Krawczyk, Industry Marketing Manager, Financial Services