Fotos: Revista para Hombres
Otras fotos:
Ingrid Martz (Galeria 1)
Ingrid Martz (Galeria 1)
Videos de Ingrid Martz:
To Boldly Go, Where Few Couples have Gone Before
For die-hard Trekies, the only place on earth where you can have a personalized Star Trek wedding is aboard the USS Enterprise at the Las Vegas Hilton's Star Trek: The Experience. Vulcan Ears and phaser funs are de rigueur, but Klingon witnesses are optional.
If you know a Trekie and want to do it, there is alot of information on their website.{Image Source: CNN}
Introducing the winners of the Android Developer Challenge I
Less than a year ago, we announced the Android Developer Challenge, a two-part contest for developers to design engaging, innovative mobile applications for Android to the tune of $10 million total in awards. Since the kickoff of the first part of the contest (ADC I) last November, we've been eagerly waiting to see what these brilliant minds would come up with. The first round of ADC I closed earlier this year, awarding the top 50 entrants with $25,000 each. Today marks the closing of the second and final round of ADC I, in which 10 winners will receive $275,000 and 10 semi-finalists will be awarded $100,000. We'd like to wish a hearty congrats to all the award recipients!
Visit the Android Developers blog to read more about the finalists' projects, and check back for updates on ADC II.
Visit the Android Developers blog to read more about the finalists' projects, and check back for updates on ADC II.
Empowering users to map their worlds
In countries like India, great maps and comprehensive local data are hard to come by. And traditional mapping approaches are stretched to the limit in such environments, where infrastructure and local businesses are evolving at a furious pace.
This need inspired us in Google India to design and build Google Map Maker, which enables users everywhere over to create rich, deep maps and fresh local data. People can mark their favorite spots in their cities and hometowns, add features such as roads, parks, and buildings, tag small businesses to help users find them, and collaborate to map neighborhoods of interest. This product is motivated by the spirit of information democracy, where people can create information that are moderated and consumed by their peers.
Today, we are bringing home this innovation by launching Google Map Maker in India, which has already been deployed in 57 other countries.
We hope Google Map Maker will result in rich local data which will benefit Google users both on the web and on mobile. The creation of base maps where there were previously none will encourage many mashups, mapplets and other cool applications that make use of this data. We're also excited to see Google Map Maker create a new breed of local map experts who bring their passion for their neighborhoods and communities into the online world, adding to local commerce, tourism and investment.
I will leave you with a map of IIT Bombay, the alma mater to many of us in Google India. When I spent a few hours mapping IIT Bombay -- the place I lived in, the school I went to, and the streets I played on, it turned out to be a surprisingly satisfying experience that reconnected me to a place that is home to many of my memories. We hope you will find the Google Map Maker experience as fun and fulfilling as we do.
This need inspired us in Google India to design and build Google Map Maker, which enables users everywhere over to create rich, deep maps and fresh local data. People can mark their favorite spots in their cities and hometowns, add features such as roads, parks, and buildings, tag small businesses to help users find them, and collaborate to map neighborhoods of interest. This product is motivated by the spirit of information democracy, where people can create information that are moderated and consumed by their peers.
Today, we are bringing home this innovation by launching Google Map Maker in India, which has already been deployed in 57 other countries.
We hope Google Map Maker will result in rich local data which will benefit Google users both on the web and on mobile. The creation of base maps where there were previously none will encourage many mashups, mapplets and other cool applications that make use of this data. We're also excited to see Google Map Maker create a new breed of local map experts who bring their passion for their neighborhoods and communities into the online world, adding to local commerce, tourism and investment.
I will leave you with a map of IIT Bombay, the alma mater to many of us in Google India. When I spent a few hours mapping IIT Bombay -- the place I lived in, the school I went to, and the streets I played on, it turned out to be a surprisingly satisfying experience that reconnected me to a place that is home to many of my memories. We hope you will find the Google Map Maker experience as fun and fulfilling as we do.
Non-profit gives itself a Google makeover
Back in May, we introduced a site called Google for Non-Profits, to showcase the tools organizations can use to raise funds and collaborate easily and efficiently. These tools, we hoped, would enable non-profits to focus less on creaky email systems or lost documents -- and more on their missions.
For at least one non-profit, this was old news. Months before we unveiled our non-profit site, Marianne Clauw, who chairs CASA Washtenaw, an organization pairing volunteers with children in the local court system -- learned about Google products through an employee in our Ann Arbor office. With a website that she now compares to a "dusty storefront" and data sitting in a "scarily unsecure, un-backed up" state, she remembers, "I could see right away that we needed to switch to Google services."
Clauw and her colleague Ferlie Yruma used Google Page Creator (now Google Sites) to develop a shiny new website, complete with a YouTube video, a Google Calendar that reflects real-time updates, and a Checkout button allowing users to donate with a few clicks of a mouse. They applied and earned a Google Grant to run free AdWords advertising. As volunteer applications and donations trickled in, they began using Gmail and Docs to streamline the way they worked internally.
Here's what they have to say about the experience:
"Non-profits are not competitive by nature,” observes Clauw. “But we live in a competitive landscape: for donors, for volunteers, for grants. What we've done with Google is a major step in being competitive.”
When CASA Washtenaw competes at a high level, Washtenaw County kids win. And for this non-profit, that's the biggest prize of all.
Posted by Eileen Duffy, AdWords Associate
For at least one non-profit, this was old news. Months before we unveiled our non-profit site, Marianne Clauw, who chairs CASA Washtenaw, an organization pairing volunteers with children in the local court system -- learned about Google products through an employee in our Ann Arbor office. With a website that she now compares to a "dusty storefront" and data sitting in a "scarily unsecure, un-backed up" state, she remembers, "I could see right away that we needed to switch to Google services."
Clauw and her colleague Ferlie Yruma used Google Page Creator (now Google Sites) to develop a shiny new website, complete with a YouTube video, a Google Calendar that reflects real-time updates, and a Checkout button allowing users to donate with a few clicks of a mouse. They applied and earned a Google Grant to run free AdWords advertising. As volunteer applications and donations trickled in, they began using Gmail and Docs to streamline the way they worked internally.
Here's what they have to say about the experience:
"Non-profits are not competitive by nature,” observes Clauw. “But we live in a competitive landscape: for donors, for volunteers, for grants. What we've done with Google is a major step in being competitive.”
When CASA Washtenaw competes at a high level, Washtenaw County kids win. And for this non-profit, that's the biggest prize of all.
Posted by Eileen Duffy, AdWords Associate
Walk the Plank
If you are interested in having a Pirate Wedding, visit their website.
**Update, the link wasn't working, it looks like Fernandina might be reorganizing, so I posted a link to Fantasea Weddings.
Strengthening the study of computer science
At a time when more and more digital technologies are becoming indispensable to millions of people, the field of computer science (CS) is in trouble. Enrollment and retention of CS students, particularly those historically underrepresented in the field (women, African-Americans, Native-Americans, and Hispanics) has declined sharply. According to the Computing Research Association, CS enrollment in the U.S. was at its peak in 2000, with 15,958 undergrads. By 2006, enrollment declined by roughly half: 7,798 undergrads. And enrollment among already-underrepresented groups has dropped even more sharply.
We hope to address this problem (and potential shortage) with a variety of programs beyond our scholarship initiatives. Recently, our educational outreach group, University Programs, and Diversity and Talent Inclusion teams joined forces to create the Computer Science Summer Institute (CSSI). This special institute included an interactive and collaborative CS curriculum, as well as a living-learning residential experience for student networking. We chose 17 college sophomores, all aspiring computer scientists, to attend the all-expenses-paid CSSI in Mountain View from August 3–15.
Our goals for the institute:
Students worked in teams to build a completely interactive Web 2.0 website, keeping in mind both practical programming skills and the theory behind it.
We plan to keep in touch with these students across their college careers, and to encourage future participants to complete their CS work and join the community of computer scientists.
We hope to address this problem (and potential shortage) with a variety of programs beyond our scholarship initiatives. Recently, our educational outreach group, University Programs, and Diversity and Talent Inclusion teams joined forces to create the Computer Science Summer Institute (CSSI). This special institute included an interactive and collaborative CS curriculum, as well as a living-learning residential experience for student networking. We chose 17 college sophomores, all aspiring computer scientists, to attend the all-expenses-paid CSSI in Mountain View from August 3–15.
Our goals for the institute:
- To enrich the skills of students early in their CS studies (or at risk of leaving the major) in an effort to increase the pipeline into the CS major and boost retention
- To provide a social and professional network for underrepresented (women, Hispanic, African-American, and/or Native-American) technology students
- To empower students, giving them the tools, motivation and confidence to continue with CS studies
- To show students daily life at Google and the amazing applications of CS that occur here
Students worked in teams to build a completely interactive Web 2.0 website, keeping in mind both practical programming skills and the theory behind it.
We plan to keep in touch with these students across their college careers, and to encourage future participants to complete their CS work and join the community of computer scientists.
Tune in to the TV Ads YouTube channel
Google TV Ads recently joined the YouTube community with its own YouTube channel, and it's a great resource to explore if you have clients interested in television advertising. Take some time to check out the channel and you'll find:
- Instructional videos such as an introduction to Google TV Ads and tutorials on how to create ads using Final Cut Pro and Vegas
- Real examples of Google TV ads created through the Ad Creation Marketplace
- Testimonials from clients who have used the Ad Creation Marketplace
- Success stories from clients who've achieved strong results with Google TV Ads
Making money on YouTube with Content ID
Late last year, we introduced our newest tool for YouTube's content identification and management system, Video ID. While we have long provided copyright owners with similar content policies and tools, Video ID was revolutionary because it provided real choice and control to content owners by combining a sophisticated policy engine with cutting-edge video matching technology. With the other tools in our content ID system, Video ID helps content owners decide exactly what they want done with their videos, whether to block, promote, or even—if a copyright holder chooses to license their content to appear on the site—monetize them.
We've been curious to see what copyright holders would choose. Would the vast majority of partners block user-uploaded videos? Or would they embrace Video ID as an opportunity to generate revenue and exposure for their content online?
As it turns out, our partners are choosing the latter, monetizing 90% of all claims created through Video ID. This has led directly to a similarly significant increase in monetizable partner inventory, as our Video ID partners are seeing claimed content more than double their number of views, against which we can run ads. This means that if a partner has, say, 10,000 views of its content, leaving up videos claimed by our system will lead to an average additional 10,000 views of that same content. We call this "partner uplift," and for some partners we've seen uplift as high as 9000%.
Access to our copyright management tools is open to all rights owners, regardless of whether they choose to license their content to YouTube. But it's clear to our 300+ Video ID partners that our technology has created a framework that allows copyright holders to sanction the creativity of their biggest fans. These partners now have a new way to successfully distribute and market their content online, and with the help of our users, they are finding Video ID critical to discovering such opportunities.
You can learn more about our content identification and management system on its new home page.
Posted by David King, YouTube Product Manager
We've been curious to see what copyright holders would choose. Would the vast majority of partners block user-uploaded videos? Or would they embrace Video ID as an opportunity to generate revenue and exposure for their content online?
As it turns out, our partners are choosing the latter, monetizing 90% of all claims created through Video ID. This has led directly to a similarly significant increase in monetizable partner inventory, as our Video ID partners are seeing claimed content more than double their number of views, against which we can run ads. This means that if a partner has, say, 10,000 views of its content, leaving up videos claimed by our system will lead to an average additional 10,000 views of that same content. We call this "partner uplift," and for some partners we've seen uplift as high as 9000%.
Access to our copyright management tools is open to all rights owners, regardless of whether they choose to license their content to YouTube. But it's clear to our 300+ Video ID partners that our technology has created a framework that allows copyright holders to sanction the creativity of their biggest fans. These partners now have a new way to successfully distribute and market their content online, and with the help of our users, they are finding Video ID critical to discovering such opportunities.
You can learn more about our content identification and management system on its new home page.
Posted by David King, YouTube Product Manager
Wacky Wedding... Start NOW!
Your eyes are not deceiving you -- This is a wedding that took place on three bi-planes! The groom is on the left plane, the bride is on the right plane, and the officiant on the middle plane. And, check out the awesome shirt (below)!
{Now how did they kiss?}
So, it got me thinking of some Wacky Weddings that we've done or are in the process of planning, and I wanted to share some of them with you.
Search experiments, large and small
In my previous post, I described the components of your web search experience and the principles behind creating a great search experience. There are complex algorithms underlying simple features such as spelling correction and the two line snippets that describe each search result. We figure out what works by running experiments - tiny tests for a small number of users which help us determine whether that feature helps or hurts.
Experimentation is a very powerful tool, and we use it very widely to test potential changes to search. At any given time, we run anywhere from 50 to 200 experiments on Google sites all over the world. I'll start by describing experimental changes so small that you can barely tell the difference after staring at the page, and end with a couple of much more visually obvious experiments that we have run. There are a lot of people dedicated to detecting everything Google changes - and occasionally, things imagined that we did not do! - and they do latch on to a lot of our more prominent experiments. But the experiments with smaller changes are almost never noticed.
For example, can you tell the difference between the two pages below?
Choice 1:
Choice 2:
I'm pretty sure I would not be able to tell the difference if I were to see each of them on their own. But apparently you can! At least in the aggregate, there is a measurable difference with a change like this. In case you can't tell after staring, the white space around the first search result has changed, which makes the first result in Picture 2 slightly more visually prominent. This visual prominence conveys the fact that according to our ranking signals, the first result is a substantially better match than the next result. On the plus side, it helps you focus on the first result. But if you were looking for one of the other results, it can disrupt your scanning of the page. An experiment helps us determine which effect is more prominent, and whether a change would help you search faster.
Another change, almost as minimal visually, is between these two results:
Experimentation is a very powerful tool, and we use it very widely to test potential changes to search. At any given time, we run anywhere from 50 to 200 experiments on Google sites all over the world. I'll start by describing experimental changes so small that you can barely tell the difference after staring at the page, and end with a couple of much more visually obvious experiments that we have run. There are a lot of people dedicated to detecting everything Google changes - and occasionally, things imagined that we did not do! - and they do latch on to a lot of our more prominent experiments. But the experiments with smaller changes are almost never noticed.
For example, can you tell the difference between the two pages below?
Choice 1:
Choice 2:
I'm pretty sure I would not be able to tell the difference if I were to see each of them on their own. But apparently you can! At least in the aggregate, there is a measurable difference with a change like this. In case you can't tell after staring, the white space around the first search result has changed, which makes the first result in Picture 2 slightly more visually prominent. This visual prominence conveys the fact that according to our ranking signals, the first result is a substantially better match than the next result. On the plus side, it helps you focus on the first result. But if you were looking for one of the other results, it can disrupt your scanning of the page. An experiment helps us determine which effect is more prominent, and whether a change would help you search faster.
Another change, almost as minimal visually, is between these two results:
In this case, the difference in user interaction is so clear and marked we could tell extremely quickly which one worked better: the difference is in the thickness of the plus box next to the stock quote. Now, coming to the conclusion that one is "better" is tricky, and there's many a possible slip on the way there. Does more interaction with the plus box mean that it is better? How about if users then miss good results because they are distracted by the more prominent plus box? Keep watching Google to see which version won! If we've done our job right, almost without your noticing, things will work just that little bit better for you. The world will seem rosier. Birds will sing. Or maybe not - but at least you will have the best-designed plus box we can come up with :)
Okay, so not all of our experiments are insane eye tests. My main point in highlighting the above experiments is that we test almost everything, even things that you would think are so small that we could not possibly care (nor could they possibly matter). In fact, small changes do matter, and we do care.
Another class of experiments have to do with changes that are not purely visual, but rather involve changes to the underlying presentation algorithms. For instance, the algorithm that is responsible for the titles and snippets of result pages now highlights stems and some synonyms of the original query term. For the query [hp printer drivers] we will also return results that include and highlight the word "driver".
Okay, so not all of our experiments are insane eye tests. My main point in highlighting the above experiments is that we test almost everything, even things that you would think are so small that we could not possibly care (nor could they possibly matter). In fact, small changes do matter, and we do care.
Another class of experiments have to do with changes that are not purely visual, but rather involve changes to the underlying presentation algorithms. For instance, the algorithm that is responsible for the titles and snippets of result pages now highlights stems and some synonyms of the original query term. For the query [hp printer drivers] we will also return results that include and highlight the word "driver".
This sort of "stemming," as it's called, is generally a good idea, because it helps you better identify results that match your query, but not always. Experiments of this sort help us verify (or, occasionally, overturn) our assumptions regarding changes in these algorithms.
There is a further class of experiments - the kind that are hard to miss - which introduces fairly prominent features. Even with these larger features, the goal of experimentation always remains the same: are we adding something that really helps people, or is this just another distraction? Google does not really come with a user manual (actually, there are some nicely-written help pages, but we're pretty sure most of you don't bother to read them!). So features need to stand on their own feet, without the help of a careful explanation. Part of the goal of an experiment is to understand just how a feature will be used, which might be quite different from what we initially intended.
Here's an example of an experiment that lets you comment on search results and move them around on the result page:
There is a further class of experiments - the kind that are hard to miss - which introduces fairly prominent features. Even with these larger features, the goal of experimentation always remains the same: are we adding something that really helps people, or is this just another distraction? Google does not really come with a user manual (actually, there are some nicely-written help pages, but we're pretty sure most of you don't bother to read them!). So features need to stand on their own feet, without the help of a careful explanation. Part of the goal of an experiment is to understand just how a feature will be used, which might be quite different from what we initially intended.
Here's an example of an experiment that lets you comment on search results and move them around on the result page:
At this point, I can't say what we expect from this feature; we're just curious to see how it will be used.
These are a small sample of the kinds of experiments we run as we test everything from the barely visible to the glaringly obvious. So the next time you use Google and it seems a little different - well, maybe it is. Just for you!
Posted by Ben Gomes, Distinguished Engineer
AdWords Report Center: Summer cleaning
We'd like to give you a heads-up that on September 2nd, all reports in your AdWords Report Center created over six months ago (before March 2nd, 2008) will be deleted. We're clearing out old reports to make room for new ones. But, don't worry! All of your account data will be retained and unaffected by any report deletions.
Please plan accordingly before September 1st if you have reports in your AdWords Report Center that are more than six months old. If you'd like to save older reports, you can export them into Google Spreadsheets, .CSV files, Excel, HTML or another format with the click of a button.
And remember, you can always run a report again for any date range. As we mentioned, no account data is being removed. Moving forward, we will periodically delete reports older than six months.
Please plan accordingly before September 1st if you have reports in your AdWords Report Center that are more than six months old. If you'd like to save older reports, you can export them into Google Spreadsheets, .CSV files, Excel, HTML or another format with the click of a button.
And remember, you can always run a report again for any date range. As we mentioned, no account data is being removed. Moving forward, we will periodically delete reports older than six months.
Pink vs. Pink
As I sat in church this weekend, it was clear to me that there was a wedding on Saturday. The flowers on the alter were just a big more lush and beautiful than usual. And I as glanced ahead there was a wedding program that was pink and brown in the pocket in front of me. So, of course I had to peek.
But this got me thinking. I started thinking about a wedding that we did a few years ago where the bride had specifically asked for a explicit flower. A very specific rose, and then asked the florist to provide other flowers and roses that coordinated with that specific rose. Let’s call them Pinky Roses.
When the bride was presented her bouquet filled with Pinky Roses and others, it was amazing! Simply incredible! The bride loved it! Until she caught a glimpse of a bucket of garden roses in the tent for décor. She then decided that Pinky Roses in her bouquet were wrong and they were too peach in color, and she wanted it fixed. She wanted the Garden Roses to replace the Pinky Roses, immediately!
I explained to the florist the predicament, and they explained to me, showed me the contact, and re-explained that Pinky Roses were what she wanted. At that point, it really didn’t matter, she now wanted the Garden Roses. The florists fixed the bouquet and the bride was happy.
But as I sat there in church, I looked at the altar arrangement, and saw pink Gerbera Daisy’s and Pink Roses, and Pink Mums and thought, hmmmmm…..
At a loss for words?
Have you ever been stumped in finding the right words to search for? Back when I was planning my wedding, I had a list of wedding songs in mind, but the problem was that I couldn't remember any of the artist names or song titles. So I started typing into the Google search box parts of the lyrics that I did remember -- and like magic, I saw suggestions with the artist name and song titles that I wanted! (I was opted-in to the keyword suggestions Google Labs experiment at the time). At that moment, I was so proud to be working on Google Suggest, a search feature that provides real-time suggestions while you search.
Today we're excited because Google Suggest will be "graduating" from Labs and available by default on the Google.com homepage. Over the next week, we'll be rolling this out so that more and more of you will start seeing a list of query suggestions when you start typing into the search box.
We find that by providing suggestions upfront, we can help people search more efficiently and conveniently. Below are some great ways Google Suggest can help simplify your searching.
The Google Suggest feature originally started as a 20% project in 2004, and has since expanded to Google Labs, Toolbar, Firefox search box, Maps and Web Search for select countries, the iPhone and BlackBerry, YouTube, and now Google.com. Special thanks to my teammates Miki Herscovici (Tech Lead) and the rest of the engineering team in Haifa for their hard work in making this happen.
So what are you waiting for? Give it a try. Start typing in a query on Google.com to see Google Suggest in action!
Update: Corrected team mention.
Posted by Jennifer Liu, Product Manager
Today we're excited because Google Suggest will be "graduating" from Labs and available by default on the Google.com homepage. Over the next week, we'll be rolling this out so that more and more of you will start seeing a list of query suggestions when you start typing into the search box.
We find that by providing suggestions upfront, we can help people search more efficiently and conveniently. Below are some great ways Google Suggest can help simplify your searching.
- Help formulate queries: Instead of just typing [hotels in washington] - did you want [hotels in washington dc] or [hotels in washington state]? Don't remember that song title or person's name? Let Google help you search (and yes, I ended up choosing "From This Moment" as our wedding song).
- Reduce spelling errors: Since suggestions are spell-corrected using the same "Did you mean?" feature that offers alternative spellings for your query after you search, misspellings and typos can be corrected ahead of time. Instead of wasting your time with a misspelled query like [new yrok times] or [tomorow never dies], search the first time with the correctly-spelled query.
- Saves keystrokes: Who wants to spend their time typing [san francisco chronicle] when you can just type in "san f..." and choose the suggestion right away?
So what are you waiting for? Give it a try. Start typing in a query on Google.com to see Google Suggest in action!
Update: Corrected team mention.
Posted by Jennifer Liu, Product Manager
Fall is webinar season
In the spirit of the back-to-school season, we have a very large curriculum of free upcoming advertising webinars to help you prepare, optimize, and expand your campaigns. Here's a breakdown of the material:
Subject: Website Optimizer - Test and enhance your site - Register here
Date: Tuesday, August 26, 10:00 AM PDT
Instructor: Tom Leung, Google Business Product Manager
Class Description: Thinking of redesigning your site? With Google's free Website Optimizer, you can test different layouts for key pages of your website, and measure exactly which one generates most sales or leads. The webinar will provide you with an introduction to Website Optimizer and website testing.
Subject: Holiday webinars - Register here
Date: Wednesdays, August 27, September 3, September 10, 10:00 AM PDT
Instructors: Members of the AdWords Retail and Tech B2C Teams
Class Description: The holidays may seem far off, but it's never too early to start planning. To help you get a jump start on the season, we've designed Unwrapped: Retail Holiday Guide, a series of three free webinars featuring tips and strategies for running and tracking successful holiday campaigns. All advertisers are welcome to register, though the sessions are tailored to retailers and those marketing to consumers. To get the most impact out of this series, we recommend attending all three webinars:
Setting the Stage: Make the Most of the Holiday Season
Wednesday, August 27, 2008, 10:00 AM PDT
Expanding Reach: Find Your Target Audience
Wednesday, September 3, 2008, 10:00 AM PDT
Analyze & Simplify: Measure Success & Streamline the Buying Process
Wednesday, September 10, 2008, 10:00 AM PDT
Subject: How to effectively reach your audience on social media sites in the content network - Register here
Date: Wednesday, September 3, 10:00 AM PDT
Instructor: Anastasia Leng, Social Media Specialist
Class Description: What is social media? Learn what kind of users visit social media sites and what they're doing once there. Obtain an overview of the social media sites in the Google content network.You will also learn what tools Google offers you to effectively reach the users you need, including Demographic Bidding and Reports, User Interest Placements, and Enhanced Online Campaigns.
Subject: Optimizing in AdWords Editor - Register here
Date: Thursday, September 11, 10:00 AM PDT
Instructor: Taylor Marcus, AdWords Editor Specialist
Class Description: If you're an AdWords Editor power user, we have excellent news. We'll be hosting an 'Optimizing in AdWords Editor' webinar to help you learn to how to more efficiently optimize your campaigns. Taylor Marcus, an AdWords Editor specialist, will demonstrate how to use AdWords Editor to achieve ROI best practices, improve and maintain account health, and utilize different ad formats.
To stay on top of these and more of our free webinars for advertisers, check this calendar for updates.
Subject: Website Optimizer - Test and enhance your site - Register here
Date: Tuesday, August 26, 10:00 AM PDT
Instructor: Tom Leung, Google Business Product Manager
Class Description: Thinking of redesigning your site? With Google's free Website Optimizer, you can test different layouts for key pages of your website, and measure exactly which one generates most sales or leads. The webinar will provide you with an introduction to Website Optimizer and website testing.
Subject: Holiday webinars - Register here
Date: Wednesdays, August 27, September 3, September 10, 10:00 AM PDT
Instructors: Members of the AdWords Retail and Tech B2C Teams
Class Description: The holidays may seem far off, but it's never too early to start planning. To help you get a jump start on the season, we've designed Unwrapped: Retail Holiday Guide, a series of three free webinars featuring tips and strategies for running and tracking successful holiday campaigns. All advertisers are welcome to register, though the sessions are tailored to retailers and those marketing to consumers. To get the most impact out of this series, we recommend attending all three webinars:
Setting the Stage: Make the Most of the Holiday Season
Wednesday, August 27, 2008, 10:00 AM PDT
Expanding Reach: Find Your Target Audience
Wednesday, September 3, 2008, 10:00 AM PDT
Analyze & Simplify: Measure Success & Streamline the Buying Process
Wednesday, September 10, 2008, 10:00 AM PDT
Subject: How to effectively reach your audience on social media sites in the content network - Register here
Date: Wednesday, September 3, 10:00 AM PDT
Instructor: Anastasia Leng, Social Media Specialist
Class Description: What is social media? Learn what kind of users visit social media sites and what they're doing once there. Obtain an overview of the social media sites in the Google content network.You will also learn what tools Google offers you to effectively reach the users you need, including Demographic Bidding and Reports, User Interest Placements, and Enhanced Online Campaigns.
Subject: Optimizing in AdWords Editor - Register here
Date: Thursday, September 11, 10:00 AM PDT
Instructor: Taylor Marcus, AdWords Editor Specialist
Class Description: If you're an AdWords Editor power user, we have excellent news. We'll be hosting an 'Optimizing in AdWords Editor' webinar to help you learn to how to more efficiently optimize your campaigns. Taylor Marcus, an AdWords Editor specialist, will demonstrate how to use AdWords Editor to achieve ROI best practices, improve and maintain account health, and utilize different ad formats.
To stay on top of these and more of our free webinars for advertisers, check this calendar for updates.
Election season in high gear
As many of you know, the 2008 U.S. political conventions--two weeks of party business that begins for the Democrats in Denver today, and for the Republicans in Minneapolis next week--marks the beginning of the general election season. To help you stay informed and engaged in the upcoming election, we're launching a one-stop shop for political information: www.google.com/2008election.
Can't make it to Denver or Minneapolis? Go to our conventions site to view the latest news, videos, photos and blog posts. See what the candidates are saying about the issues that concern you by using Elections Video Search, which lets you search across all of the candidate speeches and videos by word. If you want to see what the Obama or McCain campaigns and other political journalists are reading, check out Power Readers in Politics and subscribe to get daily snippets. You can also interact with a wide variety of political mash-ups in the Google Maps Elections Gallery. If you're a teacher, inform your students about the political process with our Election Toolkit for Teachers. If you happen to be running for office yourself, or are blogging about various campaigns, go to our Campaign Toolkit to find out how you can use online tools to raise money, follow the campaign trail or spread your influence.
And as election day grows closer, we're working on ways for you to find local voter registration sites or polling places on demand -- stay tuned for more details on that.
We're excited to be a part of this exciting election season, where technology is playing a groundbreaking role in connecting candidates and voters.
Posted by Rick Klau and Brittany Bohnet, Google Elections Team
Can't make it to Denver or Minneapolis? Go to our conventions site to view the latest news, videos, photos and blog posts. See what the candidates are saying about the issues that concern you by using Elections Video Search, which lets you search across all of the candidate speeches and videos by word. If you want to see what the Obama or McCain campaigns and other political journalists are reading, check out Power Readers in Politics and subscribe to get daily snippets. You can also interact with a wide variety of political mash-ups in the Google Maps Elections Gallery. If you're a teacher, inform your students about the political process with our Election Toolkit for Teachers. If you happen to be running for office yourself, or are blogging about various campaigns, go to our Campaign Toolkit to find out how you can use online tools to raise money, follow the campaign trail or spread your influence.
And as election day grows closer, we're working on ways for you to find local voter registration sites or polling places on demand -- stay tuned for more details on that.
We're excited to be a part of this exciting election season, where technology is playing a groundbreaking role in connecting candidates and voters.
Posted by Rick Klau and Brittany Bohnet, Google Elections Team
Let's Eat Cake!!!
There are so many amazing things happening with Let's Eat Cake! please check it ou!
Also a few bits of information:
- Let's Eat Cake! is a fundraiser, supporting St. Jude's Children's Hospital, which means that we need your help, and every little bit helps, $5, $10, $100, $1000 - whatever you can do to help is very needed!
- Our Save The Dates went out this week! So, if you are a baker and want to participate, let me know if you don't get a Save The Date and need one {thank you Lucky Designs!!!}
- We are going to have Let's Eat Cake! Website soon!
Thanks for your support!! Really, Thank you!
{Image: Caroline Johnson Photography - Cake by KB Kake Creations}
Subscribe to:
Posts (Atom)
