Pour on the pedal power

Posted by Dan Reicher, Google.org

You may already know that we're working to reduce our impact on the environment in a number of ways. We opt for locally-grown food whenever possible in all of our cafes. We've covered our roofs with solar panels. We offer a rebate on our employees' fuel-efficient car purchases. When it comes to getting people to the office, we offer round-trip shuttle service to our Bay Area Googlers, as well as incentives for creative commuting, from walking to biking and even to kayaking (depending, of course, on where the office is).

Over at Google.org, the RechargeIT project is collecting data on plug-in hybrid electric vehicles (PHEVs) in an effort to accelerate commercial adoption of the cars as well as vehicle to grid technology. To the same end, we just issued a $10 million request for investment proposals to encourage companies and individuals to develop sustainable transportation solutions.

And now, we encourage all of you to get your wheels spinning to offset climate change. Google has teamed up with Specialized and Goodby Silverstein & Partners on the Innovate or Die Pedal-Powered Machine Challenge, to give you problem-solvers a chance to show us with a YouTube video how you harness pedal power in innovative ways. In January, you could win $5,000 in cash and Specialized Globe bikes to keep up your commitment. We're doing our bit to support new solutions. Are you feeling inspired?