Google acquires DoubleClick

Today, we announced that we are acquiring DoubleClick, a company that has been working with buyers and sellers of Internet ads to help them plan, serve and measure their Internet campaigns since 1996. DoubleClick has two flagship products: DART for Advertisers is the platform that ad agencies use to traffic, serve and measure their online display campaigns; and DART for Publishers is the platform that publishers on the Internet use to manage their ad inventory.

We believe our combined efforts will give you more places to target your ads and more ways to help your online campaigns perform better. In the coming weeks, we'll continue to update you with more information about this acquisition here on the Inside AdWords blog. In the meantime, you can learn more at the Official Google Blog and in our press release.

Update: Corrected names of DoubleClick products -- DART for Advertisers; DART for Publishers

Posted by Vivian, Inside AdWords crew