Running a successful video ad campaign isn’t just about creating engaging ads; your campaign settings are also crucial. Below are four tips to keep in mind when designing your campaign:
- Geo-Targeting: When you set your language and location settings, focus your advertising to regions or areas where you conduct business.
- Selecting Sites: If you’re using site targeting, use the site tool to select sites that are of interest to your audience. If there is a specific demographic that you’re trying to reach, use demographic site selection to find the right sites.
- Selecting Keywords: If you’re running a keyword-targeted campaign, it is important that you have tightly formed AdGroups; make sure that all of the keywords in an AdGroup revolve around a specific theme or topic.
- Bidding: Bid appropriately. Manage to cost-per-play goals: set the maximum you would like to pay per impression, but optimize to achieve target cost-per-play and audience reach goals.
Thanks for joining us for this three part series - we hope you've found it helpful. You can find additional information on video ads and the content network online, or send us an email and we may just answer your question on the blog.
