Quick tip: Reviewing your changes

Have you ever taken a break from managing your AdWords account and then forgotten exactly what changes you had previously made? Or, have you been scratching your head trying to figure out if a change you made to your CPCs correlates with an increase in sales?

Here's a quick reminder that the My Change History Tool can help you out in both situations. This tool allows you to review changes that you've made to your account (for up to the past three months), from pausing a campaign to adding a new keyword to one of your Ad Groups. So, if you've noticed that your sales have recently increased and you think changing the maximum CPC of an Ad Group may be the reason, you can check the My Change History Tool to see if the dates overlap.

Also, if your account is managed by multiple people who use different logins, this tool will show you who made each change.

We hope you'll use this handy tool to refresh your memory and learn more about how the changes you make impact your account.

Posted by Sarah, Inside AdWords crew