Target with even more precision

As we've mentioned, site targeting allows you to hand pick sites from our content network where you'd like to show your ads. Now, we're taking it to the next level. Last week, we introduced site sections, a feature that allows you to target a specific section or page of a site.

So, why are site sections useful? Many sites contain diverse content including only a limited number of pages that are relevant to your business interests. With site sections, you can choose to show your ads only on those pages. For example, imagine that an advertiser is selling soccer cleats and would like to target the site www.SportsExample.com, which contains a large volume of information about different sports. However, this advertiser doesn't want her ads for soccer cleats to show up next to articles about ice hockey or football. Instead of showing her ads across the entire 'SportsExample.com' site, she can limit them to 'SportsExample.com/soccer', the section of the site that contains relevant content.

If this sounds like something you'd like to try, you can add a site section when creating a new site-targeted campaign, or by clicking on the 'Edit Sites and CPMs' link in your existing site targeted campaign. Once you've added your site section and clicked 'Save,' your ads will be eligible to start showing on the pages that you listed.

Posted by Sarah, Inside AdWords crew