We've received so many great responses that we can't fit them all in one post. Below you'll find a few of our favorites, listed in no particular order, with more to follow in the near future. Thanks to everyone who responded!
(And in case you're wondering, Brad G.'s entry coming first has nothing at all to do with the fact that he mentions Inside AdWords within his first three words!)
Brad G. writes:
Here's my quick (writing on the train) 25 word list:
- Read Inside AdWords
- Map Campaigns
- Tightly Worded Ad Groups
- Compelling Ads Related to Keywords
- Use Negative Keywords
- Focused Landing Page
- Split Test Everything
- Measure All Results
Claudio L. writes:
Here's my shot at it...17 words.
- Your Keywords Equal Your Product, Your Service
- Your Keywords Hit Home!
- Your Customers Hit Your Order Pages!
Sean E. writes:
In 25 words or less...
- Keywords in Title
- Targeted Ad Groups
- Negative Keywords
- Exact and Phrase Matches
- Don't over tweak it! Wait for results
Stay tuned for part three! And, by the way, it's not too late to submit your own version either.
