Blake's hidden gem o' the week #6

We've heard continued interest in learning more about the new keyword states and quality-based minimum bids from our advertisers, so in this installment of the hidden gem o' the week, I'd like to spotlight several new pages of the Help Center that you may not have seen as of yet.

Without further fanfare, here are a few links that I hope you'll find useful:

• What do I do if my keywords are inactive?
• How do I increase my maximum CPC to the minimum bid?
• How do I optimize my ads?
• Can I be charged less than my minimum bid?

Posted by Blake, Inside AdWords crew