Blake's hidden gem o' the week #4

We've received a couple of emails wondering why Blake's hidden gem o' the week focuses on links to the AdWords Help Center, when everyone already knows that the information is there and how to find it. Good point.

Here's the reason behind my weekly focus on these links: in my years with the AdWords support team, I've been surprised again and again by the number of advertisers who are simply unaware that answers to just about any AdWords question are available 24/7 on the AdWords site, in the Help Center.

So, by way of pointing folks to useful information that they may not be aware of, here are this week's hidden gems:

Would you agree that there are few things more important to advertisers than profitability? After all, there's not much point in advertising if one's ads are costing more more than they bring in, right?

One key to understanding if your advertising is profitable is to track your conversions. You'll find a great deal of information on this very important topic in the Help Center, right here.

And if you're truly committed to maximizing your profitability, I hope you'll take some time and soak up even more info on tracking and interpreting your results.

Posted by Blake, Inside AdWords crew