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The name game

A longtime AdWords Specialist by the name of Annie kindly provides us with today's easy (and useful!) tip:
If you have multiple campaigns with riveting (yet unrevealing) titles such as "Campaign #1", "Campaign #7," and "Campaign #23", then consider renaming your campaigns to describe the Ad Groups they contain.

If you do this, you'll save time that might otherwise be spent searching for your "teddy bear" ads in a couple of dozen numbered campaigns.

Want to quickly change "Campaign #17" into "All Stuffed Animals"? Then just visit the appropriate "Edit Campaign Settings" page. Once there, it'll only take you a moment or two.

It's easy and effective!

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