If you are using your web server logs to help you track your clicks and referrers, add tracking code to your destination URLs to help you identify which clicks are coming from Google AdWords. For example:
www.yoursite.com?referrer={ifsearch:GoogleAdWordsSearch}{ifcontent:GoogleAdWordsContent}
If that sounds like an alien language to you, then we'll tell you lots more here.
Content with Content?
Today's tip, from Chris O., an AdWords specialist, can help you keep better track of the results you're getting from AdWords ads on the content network:
