Automated rules now available to all advertisers

Back in December, we announced the limited release of AdWords automated rules, a new feature that lets you save time by scheduling automatic changes to your account based on criteria that you specify. Today we’re happy to announce that this feature is available in all accounts.

If you regularly log in to your account to pause or enable ads, adjust your bids, or perform other manual tasks, automated rules may be just the tool you need to manage your account more efficiently. For a step-by-step guide to creating an automated rule and best practices to get you started, visit the AdWords Help Center.

Keep in mind that when scheduling automatic rules, it’s important to check your work periodically to make sure your rules are having the desired impact on your account performance.

Once you’ve given automated rules a try, we want to hear about it! Share your feedback and ideas for improving automated rules by filling out this survey.



Posted by Dan Friedman, Inside AdWords crew