Make the most of Click-to-call functionality with these best practices

A year ago this month we launched a Click-to-call functionality for mobile ads that enables advertisers to directly connect with potential customers over the phone. In less than a year, Click-to-call (CTC) ads have come a long way and hundreds of thousands of advertisers are using the ad format today.

To help agencies and advertisers make the most of this functionality, our friends at the Google Mobile Ads Blog came up with five easy-to-implement optimization tips:

• Drive calls to a centralized number with Phone Extensions
• Focus on phone calls with Call-only Creative
• Measure performance with Call Metrics
• Use vanity phone numbers to make numbers memorable
• Reach local customers with Location Extensions

To learn more about these tips, visit the Google Mobile Ads Blog.

Posted by Agency Ad Solutions Blog Team