According to BabyCenter's® 21st Century Mom™ Report, a new mom is born every 7 seconds!
It's no wonder, then, that in the past year, we've seen a flurry of research reports including The Rise of the Real Mom published by Ad Age, Power Moms by Nielsen, and eMarketer's Moms Online: More Influential Than Ever. These reports speak to the powerful influence of Moms and the growing importance of the Internet and social media on their lives.
Google was curious to learn more specifically about Moms and Search. Therefore, in late 2009, we partnered with BabyCenter, the leading global online parenting resource, to complete a joint research study exploring the motivations and mindset behind decision-making moms, and how marketers can empower mothers through online channels. In addition, we joined forces with OTX Research and Sterling Brands, to complete the study, "The Four Truths About Moms and Search."
Next week, please join us for a webinar with BabyCenter, where we'll review both the" 21st Century Mom™ Report," as well as "The Four Truths About Mom and Search."
Date: Tuesday, February 9, 2010 at 12pmPST / 2pmCST / 3pmEST
Register here
