Welcome to our "Go Mobile!" Series

This is an exciting time for mobile. Over the past year, consumers have increasingly turned to their mobile devices to access the internet. They're performing searches, browsing content, watching videos, and interacting with mobile applications. Looking ahead, analysts expect internet usage on mobile devices to continue to ramp up even faster than it did on desktop computers.

Even more exciting, is our new approach to buying a mobile phone. The Nexus One is a convergence point for mobile technology, apps, and the Internet. It's a great example of how users are able to access information wherever they are, and whenever they need it -- all from a device that fits in your pocket.

For the next few months, we'll be devoting a weekly post to mobile advertising. The series will highlight insights, new features, best practices, and tips for how to optimize your mobile ad campaigns.

As you begin to think about how mobile advertising fits into your plans, we hope the Go Mobile! series will be a helpful resource to stay informed and be inspired.

Posted by Dan Friedman, Inside AdWords crew