Here are some ideas for how to use the display ad builder tool and image ads to help drive sales for your clients:
- Create image ads around a high-demand product, and use text to highlight any deals or promotions you're offering for the holidays. For example, if there's a lot of demand for a particular toy (perhaps the Tickle Me Elmo of 2008), use an image of that toy to drive user recall and entice them to buy the item from your store.
- Create multiple ads so that as the holidays approach, you can react quickly to inventory levels and demand.
- Use images to promote items that aren't selling as well. It can be easy for shoppers to think only of what's hot this holiday season. Images can remind them of additional needs, like household goods or appliances that are good gift ideas but may not get a lot of hype.
- Use holiday pictures and backgrounds to create themed ads. As the holiday season approaches, use image ads to convey greetings and highlight any special offers.
