Google and WPP Marketing Research Awards program

In an effort to further understand and improve the landscape of online marketing, Google has partnered with WPP Group to create a research program for faculty from universities worldwide. The participants will be challenged to develop a research project addressing a major question surrounding online marketing, such as the interaction between online and offline media or an investigation into audience types and engagement.

Creative theories and data-driven analysis are encouraged, and Google and WPP will provide marketing data to qualified participants in the program. Best of all, award recipients will receive between $50,000 to $70,000 to complete their proposed research.

If you or someone you know is interested in the program, we invite you to visit the Marketing Research Awards page and frequently asked questions on the Google Research site.

Posted by Cathy Bishop, Creative Team