Use Website Optimizer with content management systems

One of the most common questions the Website Optimizer team gets asked by advertisers is whether or not Website Optimizer will work with content management systems (CMS). This morning, the team launched a new Technology Partner program to call attention to those global CMS providers that have been certified as fully compatible with Website Optimizer.

If you'd like to use Website Optimizer to test your CMS-managed web pages, you'll now have a central location to find information on all Website Optimizer certified platforms available to you. Although you can still use Website Optimizer on non-certified platforms, the Website Optimizer Technology Partners make it easier by offering specific documentation and technical support. Most also provide auto-tagging functionality, which will make it easier for you to launch your experiments.

If your current CMS provider isn't yet a Website Optimizer Technology Partner then we encourage you to ask them to join - it's a free and easy way for you both to benefit.

Posted by Trevor Claiborne, Inside AdWords crew