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AdWords API rate reductions



Good news for anyone using the AdWords API: The API team recently announced changes in our rate sheet. Effective last Tuesday, April 15, the number of API units required for certain operations was lowered due to increased efficiencies in the system. We hope these changes will help you leverage the AdWords platform when managing your clients' accounts. You can see the new rates on the AdWords API blog and the API website. And to keep up on future AdWords API changes, check out the Developer Forum and sign up for the API announcements email list.