Place ads on television with Google TV Ads
We'd like to introduce Google TV Ads, a flexible, all-digital system for easily and efficiently buying more accountable and measurable TV advertising. The program, which has been an invitation-only beta test since June 2007, is now available to all US-based advertisers.
Television is a great way to reach new customers who might not be familiar with your product or service. Research shows that 37% of online search users were prompted to perform a search as a result of exposure to television advertising.* Now, you can launch a national television ad campaign right from your existing AdWords account.
How does it work?
First, you'll need a TV commercial. If you don't have one yet, check out Google's Ad Creation Marketplace, where you can connect with industry professionals who provide script writing, editing, production, and voice-over talent at an affordable package cost. It's free to search for specialists and send them requests for project bids, and you aren't under any obligation to work with them until you accept a bid. To celebrate our launch, for a limited time Google will cover the cost of creating your TV ad through our Ad Creation Marketplace, up to $2,000. Learn more about this special offer.
Next, you're ready to create your campaign. You can choose the networks and dayparts on which you'd like your ad to run. If you're looking for guidance on how to best reach your target audience, TV Ads offers recommendations based on audience demographics, or you can request a free customized campaign proposal. You can also run your ads during specific television programs that are relevant to your product or service. If you search for program content such as "home improvement," TV Ads suggests programs based on matches with the title, program description, cast, genre, episode information and networks.
With Google TV Ads' auction model, you choose the maximum cost-per-thousand impressions that you're willing to pay, and only pay when your ad airs.
Ready to learn more?
We'll be holding online webinars led by AdWords and TV advertising specialists covering tips on how Google TV Ads can help drive more web traffic and increase your sales volume, turning TV viewers into your customers. Sign up here for the upcoming webinar.
You can also read about how other advertisers are finding success with Google TV Ads, and check out our product demo to learn how to create a campaign step-by-step. Click on the image below to be taken to the demo.
(click the image to go to the demo)
* iProspect Offline Channel Influence on Online Search Behavior, August 2007 (PDF)
Television is a great way to reach new customers who might not be familiar with your product or service. Research shows that 37% of online search users were prompted to perform a search as a result of exposure to television advertising.* Now, you can launch a national television ad campaign right from your existing AdWords account.
How does it work?
First, you'll need a TV commercial. If you don't have one yet, check out Google's Ad Creation Marketplace, where you can connect with industry professionals who provide script writing, editing, production, and voice-over talent at an affordable package cost. It's free to search for specialists and send them requests for project bids, and you aren't under any obligation to work with them until you accept a bid. To celebrate our launch, for a limited time Google will cover the cost of creating your TV ad through our Ad Creation Marketplace, up to $2,000. Learn more about this special offer.
Next, you're ready to create your campaign. You can choose the networks and dayparts on which you'd like your ad to run. If you're looking for guidance on how to best reach your target audience, TV Ads offers recommendations based on audience demographics, or you can request a free customized campaign proposal. You can also run your ads during specific television programs that are relevant to your product or service. If you search for program content such as "home improvement," TV Ads suggests programs based on matches with the title, program description, cast, genre, episode information and networks.
With Google TV Ads' auction model, you choose the maximum cost-per-thousand impressions that you're willing to pay, and only pay when your ad airs.
Ready to learn more?
We'll be holding online webinars led by AdWords and TV advertising specialists covering tips on how Google TV Ads can help drive more web traffic and increase your sales volume, turning TV viewers into your customers. Sign up here for the upcoming webinar.
You can also read about how other advertisers are finding success with Google TV Ads, and check out our product demo to learn how to create a campaign step-by-step. Click on the image below to be taken to the demo.
(click the image to go to the demo)* iProspect Offline Channel Influence on Online Search Behavior, August 2007 (PDF)
Tips on online safety and preventing phishing
At Google, we're committed to the online safety and security of our advertisers and users. Recently, Google's Security Team has put together a list of tips on our Official Google Blog regarding phishing and how you can protect yourself and your sensitive information online. We encourage you to read the post, and feel free to contact the AdWords Support Team if you have any questions.
Congratulations to our U.S. and Canadian Anita Borg Scholars
In 2003 we established the Anita Borg Memorial Scholarship to honor the work of Dr. Anita Borg, a computer scientist who dedicated her professional career to increasing the participation of women and other under-represented minorities in the field of technology. In her memory, we're pleased to announce the fifth class of Anita Borg Scholars in the U.S., and our first class of scholars in Canada.
The U.S. program awards $10,000 academic scholarships to 23 outstanding female leaders in technology, and $1,000 scholarships to 32 finalists. In Canada, 4 women will receive $5,000 scholarship awards, and 13 finalists will receive $1,000 scholarships. These undergraduate and graduate women are completing degrees in computer science and related fields. Each of these award recipients has demonstrated a commitment to advancing women in technology. We congratulate these leaders on their accomplishments.
The U.S. scholars and finalists recently visited the Googleplex in Mountain View, CA as part of the annual all-expenses-paid Google Scholars' Retreat. Students attended technical workshops and discussions with Google engineers and executives, and heard first-hand about the life and work of Anita Borg from Telle Whitney, President of the Anita Borg Institute for Women in Technology. The retreat enables these scholars to meet each other and create a network of future leaders in computer science. The 2008 recipients of the Google United Negro College Fund Scholarship and Hispanic College Fund Scholarship also attended.
The 17 Canada Anita Borg Scholars and Finalists will attend a Scholars' Retreat for their inaugural class this Thursday and Friday at our engineering office in New York.
Visit our scholarships page to learn more about our programs. The Anita Borg Memorial Scholarship is also available to female computer science students in Europe, Australia and New Zealand.
The 2008 U.S. Anita Borg Scholars ($10,000 winners)
- Allison Park Heath - Rice University, PhD Computer Science
- Amy Hurst - Carnegie Mellon University, Ph Human Computer Interaction
- Betsy Nora DiSalvo - Georgia Institute of Technology, PhD Human Centered Computing
- Diane Marie Budzik - University of California, Los Angeles, PhD Electrical Engineering
- Elizabeth Arrowsmith Bales - University of California, San Diego, PhD Computer Science
- Emily Anne Fortuna -Rice University, B.S. Computer Science
- Erika Shehan Poole - Georgia Institute of Technology, PhD Human Centered Computing
- Gabriela Marcu - University of California, Irvine, B.S. Informatics
- Ghinwa Fakhri Choueiter - Massachusetts Institute of Technology, PhD Electrical Engineering & Computer Science
- Gina-Maria Pomann - The College of New Jersey, B.A. Math
- Jennifer C. Stoll - Georgia Institute of Technology, PhD Human Centered Computing
- Jennifer Denise Tam - Carnegie Mellon University, PhD Computer Science
- Jill Patrice Dimond - Georgia Institute of Technology, PhD Human Centered Computing
- Julie Maureen Letchner - University of Washington, PhD Computer Science
- Katherine Mary Everitt - University of Washington, PhD Computer Science
- Nancy Dougherty - Stanford University, B.S. Electrical Engineering Raluca Ada Popa - Massachusetts Institute of Technology, B.S. Computer Science
- Sally Kadry Wahba - Clemson University, PhD Computer Science
- Sarita Ann Yardi - Georgia Institute of Technology, PhD Human Centered Computing
- Silvia Lindtner - University of California, Irvine, PhD Information & Computer Science
- Svetlana Yarosh - Georgia Institute of Technology, PhD Human Centered Computing
- Tammara Massey - University of California, Los Angeles, PhD Computer Science
- Yvon Hall Feaster - Clemson University, B.S. Computer Information Systems
- Aditi Suhas Pendharkar - Carnegie Mellon University, M.S. Information Networking
- Alokika Dash - Univeristy of California, Irvine, PhD Electrical Engineering & Computer Science
- Ashley Leonora Podhradsky
- Dakota State University, PhD Information Systems
- Carla Mae Webb - Western Illinois University, B.S. Computer Science & Math
- Christina Marie Williams - Colorado State University, B.S. Computer Science
- Devorah Gurwitz - Touro College, B.S. Computer Science
- Eakta Jain - Carnegie Mellon University, PhD Robotics
- Elena Jocelyn Jakubiak - Tufts University, PhD Computer Science
- Geeta Sharad Shroff - Carnegie Mellon University, B.S. Computer Science
- Jessica Lee Heier - Georgia Institute of Technology, PhD Industrial & Systems Engineering
- Karen Edwards Works - Worcester Polytechnic Institute, PhD Computer Science
- Kathy Tran Pham - Georgia Institute of Technology, M.S.Computer Science
- Kimber Diane Lockhart - Stanford University, B.Eng. Computer Science
- Kriti Rameshlal Puniyani - Carnegie Mellon University, PhD Computer Science
- Liangrong Yi - University of Kentucky, PhD Computer Science
- Lisa Deanne Brown - Carnegie Mellon University, M.A. Entertainment Technology
- Lisa Marie White - University of Notre Dame, B.Eng. Computer Science
- Lisa Minerva Tolentino - Arizona State University, PhD Media Arts & Computer Science
- Meghan Katheleen Revelle - The College of William and Mary, PhD Computer Science
- Nahid Mahfuza Alam - Clemson University, PhD Computer Engineering
- Ramya Raghavendra - University of California, Santa Barbara, PhD Computer Science
- Rashida Zalika Davis - University of Delaware, PhD Computer & Information Sciences
- Renuka Ajay Apte - Georgia Institute of Technology, M.S. Computer Science
- Ruth Lorraine Wylie - Carnegie Mellon University, PhD Human-Computer Interaction
- Sara Gatmir Motahari - New Jersey Institute of Technology, PhD Electrical & Computer Engineering
- Sofia Jeon - Drexel University, PhD Computer Science
- Sonya Stoyanova Nikolova - Princeton University, PhD Computer Science
- Stiliyana Boycheva Stamenova - Macalester College, B.A. Math & Computer Science
- Tasneem Kaochar - University of Arizona, B.S. Computer Science
- Valerie Henderson Summet - Georgia Institute of Technology, PhD Human Centered Computing
- Vibha Laljani - California Institute of Technology, B.S. Computer Science
- Yi Mao - Purdue University, PhD Electrical & Computer Engineering
- Angelica Lim - Simon Fraser University, BSc Computer Science
- Celina Gibbs - University of Victoria, MSc Computer Science
- Christina Boucher - University of Waterloo, PhD Computer Science
- Mireille Gomes - Queens University, BCompH Biomedical Computing
- Alma Juarez-Domiguez - University of Waterloo, PhD Computer Science
- April Khademi - University of Toronto, PhD Electrical Engineering
- Carrie Demmans - University of Saskatchewan, MSc Computer Science
- Cristina Ribeiro - University of Guelph, MSc Computer Science
- Gail Carmichael - Carleton University, MSc Computer Science
- Georgia Kastidou - University of Waterloo, PhD Computer Science
- Jocelyn Simmonds - University of Toronto, PhD Computer Science
- Katelyn Kent - University of New Brunswick, BSc Computer Engineering
- Ming Hua - Simon Fraser University, PhD Computer Science
- Pooja Viswanathan - University of British Columbia, PhD Computer Science
- Terri Oda - Carleton University, PhD in Computer Science
- Thuy Vu - University of Toronto, BSc Computer Science
- Viann Chan - University of British Columbia, PhD Computer Science
Where art thou?
Did you notice the chrome tulips on Google's homepage today? They are part of a special Google doodle done by renowned artist Jeff Koons. And that isn't the only art appearing anew on Google today. As part of our iGoogle Artists project, we have collaborated with almost 70 artists in 17 countries on 6 continents to create special iGoogle themes -- works of art that appeal to all ages and interests. Artists, designers and other notables involved include Jeff Koons, Dale Chihuly, Coldplay, Diane von Furstenberg, Dolce & Gabbana, Yann Arthus-Bertrand, Michael Graves, Philippe Starck, Robert Mankoff, Mark Morris, Oscar de la Renta, Anne Geddes and Tory Burch. While the list of those who have contributed themes is impressive (I've only listed 1/5th(!) of the artists here), even more impressive is the art itself -- it's spectacularly beautiful!
Until now, iGoogle has been about getting the content you want on your homepage. The iGoogle artist themes take personalization to the next level -- allowing you to select world-class art that really reflects your personality for your pages. It's what happens when great art meets technology.
As part of our launch, we will be holding an outdoor art gallery this weekend in New York's Meatpacking District, where on Thursday, Friday, and Saturday nights the art from the iGoogle artists project will be projected on the buildings, sidewalks, and streets. This is a map of where you can find the display. We will post video of the event on YouTube.
Check it out. The art speaks for itself. Select your iGoogle artist theme today at www.google.com/artistthemes!
Did you see?
Our Wedding Plus is doing a fantastical giveaway!!! She's giving away the ever popular Cruzer Gators and a Wedding Website for a year!What a fantastic opportunity! All you have to do is comment on the blog here and answer one of the below questions....
- What was the most useful piece of wedding planning advice you have received?
- What has been your biggest “lesson learned” so far during your wedding planning process?
- If you could do it over, what would you do differently?
Vendor Who?
One of my most valuable assets to my clients (other than the fact that I totally rock!) is my list of reputable, talented vendors. I've met a lot of fantastical vendors over the past 14+ years and I've keep every single one of their cards. So, if you wanted a white elephant, I know who to call. Seriously, we had to rent one for the day a few years ago!
One of the assets of working with a wedding consultant is the list of personalized vendors that we feel will work well for you. There is no reason for you to have to pick up the phone book or do 7 hours of research online, the likely hood that I know who you'll want, and can afford, is pretty high. Just ask!
That's what we are here for!
Consciente
Consciente (Awake, 2007) es un thriller escrito y dirigido por Joby Harold, siendo estelarizado por Hayden Christensen, Jessica Alba y Terrence Howard. El joven heredero de un imperio financiero, Clay Beresford Jr (Hayden Christensen) se encuentra enfermo del corazón y requiere un transplante. Clay mantiene un romance secreto con la joven Samantha Lockwood (Jessica Alba), quien es asistente de su madre, Lilith Beresford (Lena Olin). Clay es amigo del doctor Jack Harper (Terrance Howard), quien pretende realizarle el transplante, a pesar de la oposición de su madre Lilith y del prestigiado doctor Neyer (Arliss Howard), pues consideran a Harper como incompetente para tal cirugía. Clay se casa con Samantha poco antes de su cirugía. El día de su operación, debido al cambio repentino de anestesiólogo y la deficiente dosis que le aplica, Clay cae en estado de "conciencia anestésica", donde puede escuchar e incluso sentir, a pesar de encontrarse inmovilizado corporalmente. Es entonces cuando Clay se percata de que el equipo médico que lo atiende pretende matarlo para obtener dinero a cambio, aduciendo que su cuerpo rechazó en nuevo corazón que se le ha transplantado. Clay parece "desdoblarse" de su cuerpo y comienza no sólo a vagar por el hospital sino también recuerda una serie de detalles previos que le permitirán conocer quienes se encuentran tras su muerte planeada y los motivos para querer deshacerse de él.
Consciente resulta un filme interesante dado que su historia busca proporcionarle sorpresas al espectador a lo largo de la película. Poco a poco los sospechosos son confirmados o descartados, en una trama que gira alrededor de la conspiración. Aunque no resulta un ejemplo de originalidad, Consciente cumple con su meta de entretener con su eficiente dosis de suspenso.
Consciente: *** (Buena)
How to avoid getting hooked
This post is one of a series devoted to online security. - Ed.
Millions of people have gotten "urgent" emails asking them to take immediate action to prevent some impending disaster. "Our bank has a new security system. Update your information now or you won't be able to access your account," or "We couldn't verify your information; click here to update your account." Sometimes the email claims that something awful will happen to the sender (or a third party), as in "The sum of $30,000,000 is going to go to the Government unless you help me transfer it to your bank account."
People who click on the links in these emails may see a web page that looks like a legitimate site they've visited before. Because the page looks familiar, these people enter their username, password, or other private information on the site. What they've actually done is given an unknown third party all the information needed to hijack their account, steal their money, or open up new lines of credit in their name. They just fell for a phishing attack.
The concept behind such an attack is pretty simple: Someone masquerades as someone else in an effort to fool you into sharing personal or other sensitive information with them. Phishers can masquerade as just about anyone, including banks, email and application providers, online merchants, online payment services, and even governments. And while some of these attacks are crude and easy to spot, many of them are sophisticated and well constructed. That fake email from "your bank" can look very real; the bogus "login page" you're redirected to can seem completely legitimate.
The good news is there are things you can do to steer clear of phishing attacks:
- Be careful about responding to emails that ask you for sensitive information. You should be wary of clicking on links in emails or responding to emails that are asking for things like account numbers, user names and passwords, or other personal information such as social security numbers. Most legitimate businesses will never ask for this information via email. Google doesn't.
- Go to the site yourself, rather than clicking on links in suspicious emails. If you receive a communication asking for sensitive information but think it could be legitimate, open a new browser window and go to the organization's website as you normally would (for instance, by using a bookmark or by typing out the address of the organization's website). This will improve the chances that you're dealing with the organization's website rather than with a phisher's website, and if there's actually something you need to do, there will usually be a notification on the site. Also, if you're not sure about a request you've received, don't be afraid to contact the organization directly to ask. It takes just a few minutes to go to the organization's website, find an email address or phone number for customer support, and reach out to confirm whether the request is legitimate.
- If you're on a site that's asking you to enter sensitive information, check for signs of anything suspicious. If you're on a site that's asking for sensitive information -- no matter how you got there -- check for the signs that it's really the official website for the organization. For example, check the URL to make sure the page is actually part of the organization's website, and not a fraudulent page on a different domain (such as mybankk.com or g00gle.com.) If you're on a page that should be secured (like one asking you to enter in your credit card information) look for "https" at the beginning of the URL and the padlock icon in the browser. (In Firefox and Internet Explorer 6, the padlock appears in the bottom right-hand corner, while in Internet Explorer 7 the padlock appears on the right-hand side of the address bar.) These signs aren't infallible, but they're a good place to start.
- Be wary of the "fabulous offers" and "fantastic prizes" that you'll sometimes come across on the web. If something seems too good to be true, it probably is, and it could be a phisher trying to steal your information. Whenever you come across an offer online that requires you to share personal or other sensitive information to take advantage of it, be sure to ask lots of questions and check the site asking for your information for signs of anything suspicious.
- Use a browser that has a phishing filter. The latest versions of most browsers -- including Firefox, Internet Explorer, and Opera -- include phishing filters that can help you spot potential phishing attacks.
Emergency Production!
One of my most important jobs is to make sure everything runs smoothly on the day of the wedding. This means you have to be prepared for everything that may or might occur on the day of the wedding. My emergency kit started as a little "fanny"bag, then grew to a duffel bag, and is now a large luggage-like bag- but you have to be prepared. The following is a list of some of the things I recommend you carry in your Emergency bag.
- Steam IronGranola Bars
- Tampons
- Lip Gloss
- Nail File
- Mints
- Safety Pins
- Bobby Pins
- Diaper Pins
- Corsage Pins
- Sugar Cubes
- Flash Light
- Gorilla Tape
- Velcro Tabs
- Extra Earning Backs
- Small Envelopes
- Pipe Cleaners
And MUCH MUCH more!
And some things you'd never use for the way it was intended... I once had to use safety pins to lengthen a necklace for a bridesmaid... you just gotta do what you gotta do!
I love my job!
I love people! I think it's something that you need when you plan events for, well, people.
This weekend we were blessed to plan a Graduation Party for one of my dear friends Kathy's daughter, Kristin. It was so much fun for us to help make Kristin's dreams for her party come true, and to see just how much fun they all had!
I think as wedding and event planners we sometimes forget that the events we plan truly bring people together, people that haven't seen each other in a long time, people that love each other. The saying goes that families only really get together for weddings and funerals - which is sad but true.
But our business is really about people. Helping people. Helping them ease their minds and hearts of "planning" that can frustrate and really over-whelm them. And it's our job to make sure that they enjoy the party and make the party happen in some instances.
I think we just need to remember, it's all about the people. I have a passion for people - I have a passion for making people's dreams come true. No matter what it takes.
Let's Eat Cake!
I'll be updating the Let's Eat Cake! blog often, but just incase you can't stand the idea of reading another blog, I am going to update you on our progress here once a week.But please check out Let's Eat Cake... pretty please!
Be a Planner!
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In case you didn't know - because you are living under a rock - MasterPiece Certified is having another Certification Class in July!
Check out Be A Planner, for more information.
Happy Monday!
Ivonne Montero (Galeria 1)
Fotos:Representaciones Gabriel Blanco, H para Hombres TVyNovelas
y Furia Musical
Otras fotos:
Ivonne Montero (H Extremo)
Ivonne Montero (H Extremo)
Sooo....
I know I've been super secretive lately and full of intense suprises! I don't know what's come over me!
So if you want to know what all this suspense and that cake is about click here!
And tell me what you think!
New: Google Finance China, new Finance homepage
The Chinese stock market has caught people's attention in recent years. People all over the country started investing, and [stock information] has become one of the most popular search keywords in China. After adding Shanghai/Shenzhen market data into Google Finance and launching the Chinese finance onebox last year, we are excited to announce the launch of Google Finance China. Now it's easier to get Chinese stock and mutual fund data through our easy-to-use and familiar interface in Chinese.
This was a joint effort across continents with engineers from New York and Shanghai. We hope Google Finance China will become a practical tool for Chinese investors to get up-to-date and comprehensive financial information. The site includes popular features such as Google Suggest for stock codes, whether you enter the stock code or name in Chinese or pinyin, and a display of financial information from Chinese sources on the stock price chart.
At the same time we have launched a newly redesigned home page for all our Google Finance sites (U.S., Canada, U.K., China). It's now easier to follow the latest news affecting the market as well as those that are relevant to your portfolio. We hope you enjoy this new look. The simultaneous launch of the new homepage across countries is just one of the new features and updates to come.
As usual, we encourage you to provide us with your ideas and comments through the Help Center. Your feedback is very important for us to continuously improve Google Finance.
The little MCC login that could
The My Client Center (MCC) makes it easier for agencies to manage multiple AdWords accounts through a centralized dashboard with one login - a Grand Central Station of sorts. In addition to AdWords, you can also use your MCC login to make life easier with the products below. Hopefully these tips will save you some time:
- AdWords Editor: Instead of keeping login emails and passwords for your client accounts on a spreadsheet, you can use your MCC login to download all your child accounts into AdWords Editor. Learn how.
- Google Analytics: It's easy to switch between multiple child accounts by using the drop down menu within the Analytics interface. Simply ensure that your MCC login is added to all your client Analytics accounts as an administrator. This way you'll have seamless access to each client account through the AdWords interface. Learn how.
And the Winner is!!!
You all voted! And I mean YOU ALL voted! There were over 1200 individual votes! Thank you all for voting!!!
First, congratulations to all my interns this past semester, you all were incredible - seriously! I sometimes feel like I've learned all that I can, but you each taught ME this semester, and I am so grateful to each of you!
Congratulations, Kristin {board three}! You've won some fantastic prizes!!! Over $100 worth of fun! I know you'll enjoy it!
First, congratulations to all my interns this past semester, you all were incredible - seriously! I sometimes feel like I've learned all that I can, but you each taught ME this semester, and I am so grateful to each of you!
Congratulations, Kristin {board three}! You've won some fantastic prizes!!! Over $100 worth of fun! I know you'll enjoy it!
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