Google Closes DoubleClick Acquisition

Today, Google completed its acquisition of DoubleClick. This acquisition is one of many steps we're taking toward enhancing monetization and serving technology for advertisers, agencies, and publishers, making search and display advertising more targeted, and improving advertising relevance for users.

Over the next few months, we'll work with advertisers, agencies, publishers, and users to determine the best approach for enhancing DoubleClick's offerings.

While the acquisition will bring about some exciting new opportunities, rest assured that it won't change our commitment to Google products, DoubleClick products, and our service to you.

For more information about the DoubleClick acquisition, please review our press release.

Posted by Trevor, Inside AdWords crew