What's new with mobile ads

According to Internet market research powerhouse eMarketer, the mobile search advertising market size is currently $13.5 million and growing - by a projected factor of 50 - within the next four years. With everyone buzzing about mobile these days, we wanted to tell you straight from the horse's mouth about some sophisticated new tools and features that we've recently rolled out to help you run a more successful mobile ads campaign.

AdWords Business Pages for mobile ads
Mobile ads can refer users to a business phone number, a mobile website, or both. Usually you need to be a web developer or contact your webmaster in order to create a mobile web page from scratch. However, AdWords Business Pages for mobile ads provides a friendly wizard that creates a page for you in minutes - which is available immediately after you create it. Google hosts the page for free.

Carrier Targeting
We've just expanded carrier targeting in more countries, which means you have more options to fine-tune who sees your mobile ads. Click "Advanced targeting and network options" to expand your options for carrier targeting from the "Create/Edit mobile ad" page. You can choose to show your ads to users on all mobile carriers, or check off the boxes next to the specific carriers you want to target.

If you don't already have a mobile ad running, learn how to create one.

Posted by Christina, Inside AdWords crew