But keeping that in mind, if food is uber important to you (or your client) that percentage can certainly go up! But if you are only serving cake and champagne, that figure can be lowered. But let's talk about what's typical - 50% for food and venue.
Did you know that when asked 85 out of 100 people said the #1 thing that comes to mind when remembering a wedding is what or how good the meal was - #2 was how fun the reception was. So food is certainly something that deserves some time.
I am loving the idea of serving fun and different foods, recently we coordinated an after party for one of our clients (another growing trend - for another post) the client wanted to serve lots of little foods, mini hamburgers (like two bits), mini grilled cheese and ham sandwiches and an espresso cup filled with tomato bisque, mini bite sized hot dogs in a bun! (all should be eaten in 2 bites).