The Inside AdWords crew would like to remind you that Daylight Saving Time begins a few weeks early this year. The time change will take effect this Sunday, on March 11 at 2 a.m., so don’t forget to set your clocks one hour ahead.
If you have set up your AdWords account to one of the time zones that will be affected by the change, the time in your account will adjust automatically. All of your ad scheduling settings that help time your campaigns or adjust your bids will run on the new time.
We're hoping that "springing ahead" early also means that spring is arriving early this year!