Ad Preview column for Ad Performance reports

With so many ad variations available in AdWords today, it's easy to lose track of which ads or types of ads you're running in your campaigns. To help keep things straight, the Report Center team recently introduced a cool new feature called the Ad Preview column. The Ad Preview column is viewable in the HTML version of Ad Performance reports and shows your text, image, video, mobile, or local business ad alongside the ad’s performance statistics.

To include the Ad Preview column in your Ad Performance report, simply check the ‘Ad Preview’ box under the Attributes section in Advanced Settings: Add or Remove Columns on the Create Report page.

Posted by Judy, Inside AdWords crew