An AdWords mid-year review

In this fast-paced world, you're really on top of things if you can remember your best friend's birthday and where you parked your car this morning at work. Therefore, having just passed the midway mark of a very active year, it seems like a good time to review the new AdWords products and features that have been introduced in the past six months. Here are the ones we've mentioned on the Inside AdWords blog, organized into categories based on the feature's purpose:

Account Management Tools:
Advanced account search
Account time zones
Tabbed Ad Groups
Ad scheduling

Billing enhancements:
Backup credit cards
'Retry card' billing feature

New ad formats:
Local business ads
Click-to-play video ads

Targeting options:
Demographic site selection

We've gotten great feedback on many of the new features, especially click-to-play video ads, but we're always looking for more. In particular, we'd love to hear from you regarding your experiences using any of our new features and any suggestions for improvements.

If one of the features listed above happened to slip past you, take a look now since it's never too late to learn something new about AdWords.

Posted by Judy, Inside AdWords crew