An AdSense primer for AdWords advertisers

As you learned in AdWords 101, you have the option to target your ads to both search and content sites within the Google Network, and these sites are all part of our AdSense program. Most of you use AdWords to reach your audience across the web, but how many also provide visitors to your site with advertising that is relevant to the content of your pages?

Just like AdWords, AdSense is all about relevance. This program allows publishers of all sizes to earn money by displaying targeted Google ads on their website's content pages and earn money. You decide how to best complement the content on your page. If you're looking to provide your visitors with the power of Google search and relevant advertising, check out AdSense for search. Or, perhaps you've had trouble advertising on your site because your content often changes. With AdSense for content, ads are targeted to your pages in real-time to provide your visitors with content that applies to them.

We'd also like to mention that AdSense recently introduced a feature that many AdWords advertisers have been asking about: AdWords referrals. If you've increased your sales or awareness about your business through AdWords, you may have told a friend or neighbor that AdWords can help their business, and now you can let visitors to your site know as well. For each advertiser that you refer through the referral button who spends $100 with AdWords, you'll earn $20.

How can you participate? If you're interested in any of the above features, you can apply to the AdSense program. Make sure that you check out the program policies first.

As always, let us know if you have any questions about AdSense, or AdWords referrals, and we'll answer them right here.

Posted by Sarah, Inside AdWords crew