New demographic site selection

Looking to show your ads primarily to college age men? Or perhaps you want to focus your advertising budget on parents in their thirties who have a lot of disposable income? If so, you'll be happy to hear that the site tool now provides demographic site selection for advertisers who are targeting users in the United States.

How does this work? We're using comScore Media Metrix panel data to help you find sites in the Google network that have a high audience-base composition of the demographic profile you would like to reach. You can select from 22 demographic options to create the profile of your ideal customer. Use this in conjunction with site URLs and site topics, in our newly updated site tool, to reach more of your target customers.

So, the next time you want to target your ads by gender, age, ethnicity, annual household income, or children in the house, look no further than the site tool for suggestions.

Posted by Sarah, Inside AdWords crew