Holiday sales

As U.S. Independence Day approaches, we wanted to mention to you that it's easy to create campaigns promoting specific seasonal items or sales. Just create a new campaign with a holiday flavor – like sale-priced stars and stripes napkins – and choose the date you want your campaign to end (so that you stop showing ads when your promotion ends). It's a great way to boost traffic to your site without having to worry that shoppers will see your advertised sale prices after the sale is over.

And if you're super organized and want to prepare the campaign ahead of time, you can simply pause the campaign until you're ready to begin.

Posted by Andrew, Inside AdWords crew