Would you like to see a graph of the number of clicks you received over the past month? Or how about a report the number of conversions you received during that Mother's Day promotion? The 'custom report' feature allows you to generate reports that track the parameters and date ranges you specify. You can even save these reports or have them emailed to you on a regular basis. Read more about it here.
Getting the Reports You Want
Today's tip comes from Tolu T., an AdWords specialist: