Your Creativity Wins with TrueView Video Ads
Today we announce a new family of ad formats called TrueView Video Ads. TrueView Video Ads give viewers choice and control over which advertiser’s message they want to see and when. And we charge advertisers only when a viewer has chosen to watch your ad, not when an impression is served.
Why are we offering cost-per-view video ads? We believe this model creates wins for everyone: consumers choose ads that are more relevant to them; advertisers more precisely find the audiences they want; and content creators continue to fund great content with an ad experience that is less intrusive.
In the end, it will also be the creativity of agencies and advertisers who will win. It’s not about being funny or clever – it’s about delivering the right message to the right person at the right time. And TrueView Video Ads can help get you and your client there, combining the brand engagement and reach of YouTube with the conversion tracking and optimization of online advertising.
Our first available cost-per-view format is TrueView Video Ads - InStream format. Viewers can choose to skip a video ad after 5 seconds or watch the ad. An advertiser only gets charged when the viewer has watched the full ad or 30 seconds, whichever is shorter.
If you’re interested in trying out TrueView Video Ads, contact your account manager today. This ad format is available for customers in the US and Canada and in limited testing for advertisers in the UK. We are working to add availability in additional countries.
For the complete announcement, please visit the Inside AdWords Blog.
Posted by Phil Farhi, Senior Product Manager, The YouTube Team
Why are we offering cost-per-view video ads? We believe this model creates wins for everyone: consumers choose ads that are more relevant to them; advertisers more precisely find the audiences they want; and content creators continue to fund great content with an ad experience that is less intrusive.
In the end, it will also be the creativity of agencies and advertisers who will win. It’s not about being funny or clever – it’s about delivering the right message to the right person at the right time. And TrueView Video Ads can help get you and your client there, combining the brand engagement and reach of YouTube with the conversion tracking and optimization of online advertising.
Our first available cost-per-view format is TrueView Video Ads - InStream format. Viewers can choose to skip a video ad after 5 seconds or watch the ad. An advertiser only gets charged when the viewer has watched the full ad or 30 seconds, whichever is shorter.
If you’re interested in trying out TrueView Video Ads, contact your account manager today. This ad format is available for customers in the US and Canada and in limited testing for advertisers in the UK. We are working to add availability in additional countries.
For the complete announcement, please visit the Inside AdWords Blog.
Posted by Phil Farhi, Senior Product Manager, The YouTube Team
Nuevos diseños flor4u
Tras el rotundo éxito de su primera colección, Flor4u acaba de presentar 3 nuevas colecciones de vinilos decorativos. En sus nuevos diseños cabe destacar nuevamente la elegancia, la sofisticación y la calidad de los vinilos, características a las que ya nos tiene acostumbrados la firma.
Recomendado visitar la galería donde pueden visualizarse fotografías ambientadas de las distintas colecciones en www.flor4u.com
Recomendado visitar la galería donde pueden visualizarse fotografías ambientadas de las distintas colecciones en www.flor4u.com
Paredes decoradas con Flor4u
Q-esko Dissenys presenta Flor4u, una colección destinada al mundo del interiorismo y la decoración compuesta de 10 vinilos adhesivos inspirados en el arte floral.
Estos vinilos son aptos para paredes lisas así como para cristal y madera. Los modelos pueden estar orientados a izquierda o derecha y están disponibles en una amplia gama de colores. Existe la posibilidad de diseños personalizados.
Más información en:
www.flor4u.com
Estos vinilos son aptos para paredes lisas así como para cristal y madera. Los modelos pueden estar orientados a izquierda o derecha y están disponibles en una amplia gama de colores. Existe la posibilidad de diseños personalizados.
Más información en:
www.flor4u.com
Cómo colocar vinilos decorativos
Los vinilos decorativos son la última tendencia a la hora de decorar paredes.
Sin duda, la pregunta que a todos nos surge a la hora de decidirnos a comprar un vinilo decorativo es:
¿Es fácil de colocar un vinilo decorativo? ¿Podré hacerlo yo mismo?
De la mano de MiraEnTuInterior.com, firma dedicada a la venta de vínilos decorativos, os presentamos un video explicativo de como colocarlos. Con él podemos ver que con un poco de paciencia, cualquiera puede hacerlo.
Una vez visto el video y comprobar que no es tan complicado, es hora de hacer un breve repaso a las diferentes colecciones de MiraEnTuInterior.com. Destacamos los vinilos decorativos infantiles, que posiblemente son los más difíciles de encontrar.
Fuente: www.miraentuinterior.com
Sin duda, la pregunta que a todos nos surge a la hora de decidirnos a comprar un vinilo decorativo es:
¿Es fácil de colocar un vinilo decorativo? ¿Podré hacerlo yo mismo?
De la mano de MiraEnTuInterior.com, firma dedicada a la venta de vínilos decorativos, os presentamos un video explicativo de como colocarlos. Con él podemos ver que con un poco de paciencia, cualquiera puede hacerlo.
Una vez visto el video y comprobar que no es tan complicado, es hora de hacer un breve repaso a las diferentes colecciones de MiraEnTuInterior.com. Destacamos los vinilos decorativos infantiles, que posiblemente son los más difíciles de encontrar.
Fuente: www.miraentuinterior.com
Measure how customers interact with your ads
New AdWords features such as Product ads, Sitelinks and Click-to-call allow you to create more interactive ads. Product ads and Sitelinks help customers find the most relevant pages on your website and Click-to-call allows customers to call your business directly from the search results.
As ads become more interactive, you might want to know how they'll impact your business's key metrics like clicks, click-through-rates and, most importantly, conversions.
To help answer this question, we’ve added a new report to your AdWords account that allows you to measure the performance of each click type you’re using. You can think of a click type as how your customers interact with your ads. Did they click on the headline, a sitelink, or some other aspect of your ad?
You can access the new click type report in the Campaign, Ad groups or Keywords tabs. Select “Segment” then “Click type.”
Given the success we’ve seen searchers and businesses have with more interactive features in ads, you can expect to see more of these types of features in the future. With the new click type report in AdWords you can measure the impact of these new features and continue to get the most out of your ads.
Posted by Nathania Lozada, Inside AdWords crew
Deck the halls with smarter shopping
To paraphrase an old adage, ‘tis the season to go shopping—and this year, ‘tis the season for shopping smart. Beginning en masse on Thanksgiving, when a significant number of major retailers opened their doors to allow bargain detectives to take advantage of early deals, people have been showing their shopping savvy, with no signs of stopping.
Using Insights for Search and research data from a Google/OTX study, we took a look at some trends we’re seeing from consumers in the U.S.—a new kind of shopper, the rise of mobile and a near-seamless online-to-store connection—and then satisfied our inner cool-seeker by taking a look at some of the most searched-for holiday gifts.
The new shopper
This year’s holiday shoppers are the smartest searchers in history. They’re searching for more specific terms and looking for more information than ever—from printable coupons to take into their local store, to the location of said stores; some people are even scanning barcodes to get more information about a product.
Using Insights for Search and research data from a Google/OTX study, we took a look at some trends we’re seeing from consumers in the U.S.—a new kind of shopper, the rise of mobile and a near-seamless online-to-store connection—and then satisfied our inner cool-seeker by taking a look at some of the most searched-for holiday gifts.
The new shopper
This year’s holiday shoppers are the smartest searchers in history. They’re searching for more specific terms and looking for more information than ever—from printable coupons to take into their local store, to the location of said stores; some people are even scanning barcodes to get more information about a product.
For example, searches for [black friday ads], [thanksgiving coupons], [black friday shipping code] and [buy one get one free] skyrocketed this year, as super-smart shoppers did their research before heading online or to the stores. They also made sure to get ahead of the Cyber Monday game: searches for things like [cyber monday deals] and [cyber monday sales] rose much quicker and earlier this year than last.
Shoppers didn’t stop looking for information once Cyber Monday arrived: [best cyber monday deals 2010] was the second-fastest rising search in the U.S. yesterday. Other top searches related to Cyber Monday included:
Mobile matters
For years, we’ve heard that it’s “the year of mobile.” This year it’s actually true, and people are embracing access to information on the go. Anyone who has a smartphone has a personal assistant now—and in their pocket, no less! People are using their mobile phones to compare prices, look for store locations and inventory in stock locally, and find deals.
According to research we conducted with OTX, 52% of U.S. smartphone users plan to use their phone to compare prices during the holiday shopping season and 40% plan to use their phones to read product reviews. We’ve seen evidence of this trend through the increased use of Google Shopper, a mobile shopping app that helps shoppers on the go research items and find the best place to buy them—whether online or in a nearby store.
Online meets offline
This year, both consumers and retailers are thinking about shopping differently. Gone is the wall between online and offline research and purchasing; consumers think about online and offline behavior relatively seamlessly these days—and retailers do too. Retailers are integrating things like inventory data across channels so that people can find what they’re looking for easily, online and off. Search queries show this crystal clear connection between information-hunting online and purchasing offline.
Searches for [black friday store hours], [printable coupons], and specific store names and hours have risen dramatically in the last year, as consumers do their homework prior to leaving home to shop.
Hot holiday gifts
Each holiday shopping season brings with it a number of buzzworthy toys. While we can’t be sure which toys will be on that list this year, searches for a number of items have risen significantly in recent weeks and months.
Those looking for toys for all ages have recently looked for information related to [squinkies], [lalaloopsy], [educational toys] and [ereaders]; searches for all of the above have risen dramatically in the past 30 days, as have searches for classic toys such as [legos] and [cabbage patch kids].
For lovers of a different kind of gift, a royal engagement may have prompted a rush on sapphire rings; searches for the same have risen dramatically in the past 30 days.
If you’d like to learn more about this year’s holiday shopping season, including some tidbits on what retailers are thinking, check out the Google Retail Blog for useful information.
In the meantime, happy (smart) shopping—and we hope you had a fruitful Thanksgiving, Black Friday and Cyber Monday!
Posted by Dan Schock, Google Retail Industry Director
Shoppers didn’t stop looking for information once Cyber Monday arrived: [best cyber monday deals 2010] was the second-fastest rising search in the U.S. yesterday. Other top searches related to Cyber Monday included:
Mobile matters
For years, we’ve heard that it’s “the year of mobile.” This year it’s actually true, and people are embracing access to information on the go. Anyone who has a smartphone has a personal assistant now—and in their pocket, no less! People are using their mobile phones to compare prices, look for store locations and inventory in stock locally, and find deals.
According to research we conducted with OTX, 52% of U.S. smartphone users plan to use their phone to compare prices during the holiday shopping season and 40% plan to use their phones to read product reviews. We’ve seen evidence of this trend through the increased use of Google Shopper, a mobile shopping app that helps shoppers on the go research items and find the best place to buy them—whether online or in a nearby store.
Online meets offline
This year, both consumers and retailers are thinking about shopping differently. Gone is the wall between online and offline research and purchasing; consumers think about online and offline behavior relatively seamlessly these days—and retailers do too. Retailers are integrating things like inventory data across channels so that people can find what they’re looking for easily, online and off. Search queries show this crystal clear connection between information-hunting online and purchasing offline.
Searches for [black friday store hours], [printable coupons], and specific store names and hours have risen dramatically in the last year, as consumers do their homework prior to leaving home to shop.
Hot holiday gifts
Each holiday shopping season brings with it a number of buzzworthy toys. While we can’t be sure which toys will be on that list this year, searches for a number of items have risen significantly in recent weeks and months.
Those looking for toys for all ages have recently looked for information related to [squinkies], [lalaloopsy], [educational toys] and [ereaders]; searches for all of the above have risen dramatically in the past 30 days, as have searches for classic toys such as [legos] and [cabbage patch kids].
For lovers of a different kind of gift, a royal engagement may have prompted a rush on sapphire rings; searches for the same have risen dramatically in the past 30 days.
If you’d like to learn more about this year’s holiday shopping season, including some tidbits on what retailers are thinking, check out the Google Retail Blog for useful information.
In the meantime, happy (smart) shopping—and we hope you had a fruitful Thanksgiving, Black Friday and Cyber Monday!
Posted by Dan Schock, Google Retail Industry Director
DoubleClick Ad Planner Makes Regional Campaigns Easier
DoubleClick Ad Planner just made it easier to plan media buys for regional ad campaigns through two important upgrades.
First, the product has been localized to support 15 languages. In addition to American English, Ad Planner can now be displayed in British English, Russian, simplified Chinese, traditional Chinese, Japanese, Korean, Thai, French, German, Italian, Spanish, Dutch, Portuguese and Turkish.
Second, the Ad Planner team has published lists of the top 100 sites in each of 22 regional markets. Named the “Ad Planner 100,” these lists provide a quick reference to identify the most popular sites by country. Check out the Ad Planner 100 lists for the countries you advertise within:
Australia Belgium Brazil Canada China France Germany Hong Kong | Italy Japan Korea Netherlands Poland Russia Spain | Switzerland Taiwan Thailand Turkey United Kingdom United States |
Posted by Sally Cole, Product Marketing Manager
[note: this post has been reprinted from the DoubleClick Blog]
Learn about the human side of climate change with Kofi Annan
(Cross-posted on the Google.org and LatLong Blogs)
Climate change is too often misunderstood to be simply an environmental issue, rather than a human issue. For our children and grandchildren, climate change is an issue of public health, economics, global security and social equity. This human side of climate change is explained in a new Google Earth tour narrated by former U.N. Secretary General Kofi Annan. Within these stories, you’ll find data and tools to explore this topic in more depth, and meet some of the people who are actively working on managing the risks of climate variability and change. We encourage you to take the tour to learn more about these human issues and the inspiring work of groups like the Alliance for a Green Revolution in Africa (AGRA) that are helping farmers cope with climate change. We hope this video will serve as a useful tool as educators help students around the world understand the complexity of this issue.
This is the latest in our series of climate change tours that we’re releasing leading up to the global U.N. Framework Convention on Climate Change (COP16) talks in Cancun, Mexico this week.
As part of the Google Earth for Educators Community, we’ve also created a special Climate Change Educators Resources page that teachers can use in their classrooms. Here, teachers can find the tools they need to create lesson plans about climate change, including all the individual Google Earth KML layers available for download. Teachers and students can overlay multiple data layers that help illustrate climate change, and discuss and analyze them as part of K-12 and higher education curriculum. We’re also looking for lessons plans for any school grade that use this narrated tour or these Google Earth KML layers, so if you’re a teacher or instructor, please submit your lesson plan for review now.
Visit google.com/landing/cop16/climatetours.html or the Climate Change Educators Resources page to learn more about climate change today.
Posted by Dr. Amy Luers, Google.org
Climate change is too often misunderstood to be simply an environmental issue, rather than a human issue. For our children and grandchildren, climate change is an issue of public health, economics, global security and social equity. This human side of climate change is explained in a new Google Earth tour narrated by former U.N. Secretary General Kofi Annan. Within these stories, you’ll find data and tools to explore this topic in more depth, and meet some of the people who are actively working on managing the risks of climate variability and change. We encourage you to take the tour to learn more about these human issues and the inspiring work of groups like the Alliance for a Green Revolution in Africa (AGRA) that are helping farmers cope with climate change. We hope this video will serve as a useful tool as educators help students around the world understand the complexity of this issue.
This is the latest in our series of climate change tours that we’re releasing leading up to the global U.N. Framework Convention on Climate Change (COP16) talks in Cancun, Mexico this week.
As part of the Google Earth for Educators Community, we’ve also created a special Climate Change Educators Resources page that teachers can use in their classrooms. Here, teachers can find the tools they need to create lesson plans about climate change, including all the individual Google Earth KML layers available for download. Teachers and students can overlay multiple data layers that help illustrate climate change, and discuss and analyze them as part of K-12 and higher education curriculum. We’re also looking for lessons plans for any school grade that use this narrated tour or these Google Earth KML layers, so if you’re a teacher or instructor, please submit your lesson plan for review now.
Visit google.com/landing/cop16/climatetours.html or the Climate Change Educators Resources page to learn more about climate change today.
Posted by Dr. Amy Luers, Google.org
Top 10 actresses of South Side – 2010
Who are the top hot actresses whom producers run after wards with their money accouterments for signing them?
01. Nayanthara
Though her acme is of normal, her hot anatomy accent is her abundant backbone on the screen. She knows the abracadabra that how to handle her beauty. Now she has become a hot block afterwards she has become affectionate with Prabhu Deva. She is actuality paid Rs 70 Lakhs as salary. 09 More after the break...
02. Anushka
Though she appeared in a cottony saree in the blur Arundhathi, she animated anybody with her hot dresses. Now she will arise actual glamorously in the blur Vaanam area Simbhu is accomplishing the advance role. She is all set to amuse her fans. She is actuality paid Rs 60 Lakhs as salary.
03. Trisha
03. Trisha
She who was crowned as Miss Chennai acted in Ad films as a avant-garde girl. Because of this, dresses were not a big affair for her. She does not affectation with allure for Tamil magazines but she is accessible to affectation for Hindi and English magazines. She is actuality paid Rs 60 Lakhs as salary.
04. Shreya
04. Shreya
She who has alarming hip curves afterwards Bhanupriya and Simran is actual advanced as far as allure is concerned. She is actuality paid Rs 40 Lakhs as salary.
05. Asin
05. Asin
She is acceptable for airedale or avant-garde getup. Because of this, she is able to bedrock with this amalgamation. Since little allure is appropriate for Hindi films, she has called some dresses. She is actuality paid a bacon of Rs80 Lakhs.
06. Thamanna
06. Thamanna
This white adorableness fabricated her bashful access back Nayanthara, Asin and Trisha were away. In the contempo times she has been acting with the accepted actors and has captured the hearts for all. Because of connected hits her amount and allure is additionally enhancing. Her bacon is Rs 60 Lakhs.
07. Namitha
07. Namitha
She is the hottest amid the 40 years old macchans. Lots of wickets accept collapsed bottomward because of her allure and the way she moves with people.
08. Shruthi Haasan
08. Shruthi Haasan
She is a accidental adorableness and reflects the present day adolescence appearance trend. Though she is debuting in the Tamil blur Ezham Arivu, her Hindi blur Lucky in which she appeared in bikini dress is her hot visiting card. Rs 30 Lakhs is her salary.
09. Hansika Motwani
She is miniature Kushboo. She is already bond with Vijay in Velayudham, with Jayam Ravi in Itch and with Dhanush in Mappillai. Her bacon is Rs 30 Lakhs.
10. Genelia
10. Genelia
Since she is acting in innocent roles in abounding of the films, she could not accomplish it up in the allure roles. If she takes up to allure roles like in her Hindi films , she can carve a alcove for herself here.
Her bacon is Rs 40 Lakhs.
Her bacon is Rs 40 Lakhs.
Preparations For Olympic Games 2016 Rio de Janeiro
ShareThe 2016 Summer Olympics, officially known as the Games of the XXXI Olympiad, are a major international multi-sport event to be celebrated in the tradition of the Olympic Games, as governed by the International Olympic Committee (IOC). The host city of the Games will be Rio de Janeiro. More images after the break...
The 2016 Summer Olympics, officially known as the Games of the XXXI Olympiad, are a major international multi-sport event to be celebrated in the tradition of the Olympic Games, as governed by the International Olympic Committee (IOC). The host city of the Games will be Rio de Janeiro. They are scheduled to be held from August 5 to 21, 2016.
This vertical structure will be placed in Copacabana Island. It will be both an observation Tower , and a welcome sign for the visitors arriving by air and by sea at Rio de Janeiro, where the Olympic Games 2016 will take place.
The project is from Zurique, and utilizes solar energy during the day with its solar power panels, to pump the sea water as seen in the model. The movement of the water will be also utilized to turn the turbines and produce the power to work the system at night time.
In the Solo City Tower is the Cafe amphitheatre, auditorium, shops etc. lifts will take the visitors to the top, where the view will be fantastic, and bungee jumping will have a special platform.
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