You've got gadget mail
For a while now, we Googlers have used a bit of shorthand to refer to the Personalized Homepage -- a name that connotes interactivity, the Internet, and personalization all at once. Please meet iGoogle, the new name for the Google Personalized Homepage.
Developers around the world have been working hard to make more and more of the world's content available for iGoogle. Can you get, oh, some of the world's most beautiful pictures, updated daily? Check. Thousands and thousands of gadgets to choose from? Check. A personal note and picture from your sweetie? Now you can make your own, because starting today, without having any programming or web design experience at all, anyone can create Google Gadgets for iGoogle and send them to friends. Simple gadget templates include a photo gadget, a "GoogleGram" greeting card-style gadget, a YouTube video channel gadget, and a free-form gadget.
To make yours, choose the gadget template you'd like to use, enter your info, and enter your friends' email addresses. You can always make changes to your gadget, and you can even set some kinds of gadgets to update automatically so your friends will see a new message daily.
Today we're also making the themes that have been so popular on iGoogle in the U.S. available on every edition of iGoogle around the world, and we're making iGoogle available in 22 new locales. Visit iGoogle and click "Select theme" to pick a theme for your own page.
Google Audio Ads: Questions & Answers
Greetings! As a member of the Audio Ads support team, I spend a large part of my day answering advertisers' questions regarding Google Audio Ads. I thought it would be helpful to share with you answers to some of the more common inquiries.To sign up for the beta, please visit the Google Audio Ads site. It takes about one week to process your request, but once Audio Ads has been enabled for your AdWords account, you can start experimenting with building a campaign or find a specialist to create an ad.
- What kind of radio adverting is this?
This is traditional radio advertising, the kind of radio that our grandparents, parents and we ourselves have known throughout our lives. While you may hear ‘Google Audio Ads’ and immediately think it was created for use with online media such as internet radio or podcasting, Google Audio Ads are actually designed to facilitate advertising on traditional radio stations such as those you may listen to in the car, in the gym or anywhere else on your AM/FM radio. Our product aims to make the long standing process of buying radio advertising as simple and efficient as possible, while allowing you to manage it from your existing Google AdWords account.- Is this an auction like AdWords?
For advertisers familiar with the traditional AdWords auction, fear not - one of the two options for booking a Google Audio Ads campaign uses an auction system very similar to that currently used in your AdWords campaigns. Additionally, for advertisers interested in securing ad space in advance, campaigns can also be booked using a Reserve Buy. This option allows advertisers to make advanced bookings of specific inventory so they can ensure their ads will play when and where they want them to.- Is this remnant inventory?
No, Google Audio Ads is not remnant inventory. Remnant inventory (or leftover inventory) refers to unbooked advertising time that is sold by radio stations at the last minute to ensure all ad spots are filled. Google Audio Ads offers premium inventory throughout the entire week, including prime day parts such as morning and afternoon drive time. By offering inventory at all times and offering a Reserve Buy, Google Audio Ads ensures that you are able to effectively target who you want, when you want.- What if I don't have an ad or need help?
We've created the Google Ad Creation Marketplace, accessible from within your AdWords account, to connect you with professionals who can create affordable ads customized for your radio campaign. This feature is especially helpful for first time radio advertisers. The Ad Creation Specialists in our marketplace are radio industry professionals who've been individually selected to work with advertisers who are new to radio. Through the marketplace, you're able to establish a direct relationship with these specialists to ensure they generate ads which combine your specifications with their experience and expertise to create the most effective audio ad for your budget.- I already use Google AdWords, why should I use Google Audio Ads as well?
Combining your existing AdWords online campaigns with traditional radio advertising through Google Audio Ads can be more effective in increasing brand awareness than running online ads alone. In addition, radio and the Internet combined can reach over 83% of people aged 18-54, ensuring that your business is gaining the exposure needed to strengthen the value of its brand and drive users to seek out your products or services. You can learn more about the benefits of radio advertising here. [Source: The Radio Ad Effectiveness Lab (RAEL), 2007]
We hope this helped shed a little more light on Google Audio Ads. To review additional frequently asked questions, please visit the Google Audio Ads Help Center.
Posted by Judy, Inside AdWords crew
Scarlett Johansson
Born: 22 November 1984
Where: New York City, New York, USA
Awards: Won 1 BAFTA, Nominated for 2 Golden Globes
Height: 5' 4"
Johansson was born in New York City. Her father, Karsten Johansson, is a Danish-born architect, and her paternal grandfather, Ejner Johansson, was a screenwriter and director. Her mother, Melanie Sloan, a producer, comes from a Jewish American family from the Bronx. Johansson's parents met in Denmark, where her mother lived with Johansson's maternal grandmother, Dorothy, a former bookkeeper and schoolteacher. Johansson has an older sister, Vanessa, who is also an actress; an older brother, Adrian; a twin brother, Hunter, also an actor; and a half-brother from her father's re-marriage, Christian.
Johansson grew up in a household with "little money". She began her theater training by attending and graduating from Professional Children's School in Manhattan in 2002.
Filmography: Often a young actress will deliver a performance so strong, so mature she is feted as the Next Big Thing. But the description is usually used more in hope than expectation. We all know that many years and many films can pass before she'll live up to her early promise, if indeed she ever does. Early 2004, though, saw the arrival of a young talent who seemed near fully-formed, despite being still in her teens.
First Habitable Planet
Astronomers find first habitable planet outside solar system
The first habitable planet similar in size and conditions to Earth has been located in a distant solar system, once again raising the possibility of life on other planets, scientists said on Wednesday.
The as-yet unnamed planet is only about one-and-a-half times the size of Earth and five times more massive, a team of European astronomers announced at the European Southern Observatory in Garching, Germany.
"We have estimated that the mean temperature of this super-Earth lies between zero and 40 degrees Celsius, and water would thus be liquid," said Stephane Udry of the Geneva Observatory. "Models predict that the planet should be either rocky like our Earth or covered with oceans."
The planet is located around a star known as the Gliese 581, about 20.5 light years from Earth's solar system and one of the 100 closest stars to the Sun. Though the planet is much closer to its star than earth is to the Sun, conditions are similar because the Gliese 581, known as a red dwarf, is smaller and colder. One year lasts only 13 days on the planet.
"Red dwarfs are ideal targets for the search for such planets because they emit less light, and the habitable zone is thus much closer to them than it is around the Sun," said Xavier Bonfils of Lisbon University.
More than 200 so-called exoplanets - planets outside of the Sun's solar system - have been discovered in the past 12 years since the first one was found. Most are massive bowls of gas similar to Jupiter.
The same team of astronauts discovered another planet around the same red dwarf two years ago - a Neptune-sized planet about 15 times as massive as Earth. An extensive analysis of the latest find is to be revealed in the journal Astronomy and Astrophysics.
Xavier Delfosse of Grenoble University in France said the newfound planet could inhabit life and will definitely be a target of future space missions to find extra-terrestrial beings.
"Liquid water is critical to life as we know it," he said. "On the treasure map of the Universe, one would be tempted to mark this planet with an X."
Accupressure
So, keep walking...