And, if you decide that you'd like to view this column again in the future, simply select the 'Customize Columns' link again and choose to unhide the column. Check it out below:
Customize the columns in your account
Are there certain statistics in your account that you don't need to see each time you log in? Now, you can use our Customizable Columns feature to choose the columns you'd like to view. Simply select the new 'Customize Columns' link from the Campaign Summary, Campaign Detail, and/or Ad Group Detail page, and indicate which column you'd like to hide. The column selected will immediately stop showing and will remain hidden until you choose to unhide it.
And, if you decide that you'd like to view this column again in the future, simply select the 'Customize Columns' link again and choose to unhide the column. Check it out below:
And, if you decide that you'd like to view this column again in the future, simply select the 'Customize Columns' link again and choose to unhide the column. Check it out below:
Google Mini turns 2
Our blue box is now two years old! To commemorate the Google Mini's second birthday, the enterprise team has developed an upgrade with greater security features and the ability to search across various business applications, all from the same search box. We've also made the Mini a better fit for public sites by integrating Google Analytics and adding the ability to generate Google Sitemaps. There's more about how the Mini is growing up on the Google Enterprise blog.
Our Seattle-Beijing collaboration
The one and only Dr. Kai-Fu Lee visited our Seattle office last week to speak with some 150 Googlers and guests about everything from future plans between our Beijing and Seattle offices to the way the Internet is used in China. Watch the video [warning: 53 mins]--and consider joining our pan-Pacific collaboration.
Update: The video of the talk is now also available on YouTube [due to it's length the video is in six parts].
Find and compare local businesses
Many people come to Google.com to navigate the web, but are you aware that you can use it to navigate the real world as well? Over the past few months, we've been hard at work making it easier to find and compare local businesses and services right from the standard web results page. Here's what we've come up with:
From now on, you'll see this every time you search for a place, business, or other local information. In addition to providing the basic contact information and map locations for several choices at the top of the page, we also show ratings and provide one-click access to reviews on the search results page so that you can make more informed decisions about where you want to go.Here are a few specific examples of how you can use Google to search and compare local businesses and services.
- Find the location of and driving directions to the Googleplex (or any specific address).
- Find and compare Mexican restaurants in
- Get directions to and read reviews about a local eatery in
- Find movie showtimes for films that are playing in your neighborhood.
SMS on orkut
While orkut users love having an online social network, we understand that a good deal of your social life happens offline. We wanted orkut to enrich the offline social life of its members, so we thought we could either give you computers with really long cords or we could bring orkut to the device you carry around in your pocket: the mobile phone. Thus the idea for an orkut SMS service was born.
With orkut's new SMS feature, you can scrap your friends, look up their contact information and receive scrap notifications. Now you can send scraps from the bus, bar or bathroom, and your friends can get notified of those scraps when on bicycle, beach or bed. Along with the standard orkut features, we've included a few hidden goodies for the adventurous to find.
This week, orkut SMS will become available to orkut members in Brazil who use Claro as their mobile service provider. When the feature becomes available to you, a message will be displayed when you sign in to your account. We hope to expand soon to other mobile service providers in Brazil and around the globe.
So next time you want to scrap your friend Sergio about a party, just text message orkut with "scrap Sergio it's party time man!"
New sunrise layer on Google Earth
Many of us aren't lucky enough to experience one of nature's most glorious sights—the beauty of the sunrise—every day, let alone on demand. That is, until today. Now there's a Google Earth layer that brings the sun's ascent right to your computer screen, and Google Earth aficionados can also see video vignettes drawn from Discovery HD Theater's "Sunrise Earth" program.
To view the videos, open Google Earth and select the Sunrise Earth layer under Discovery Networks. Follow the links in the pop-up window to experience the sights and sounds of one of nature's most beautiful phenomena. Watch dawn rise over Stonehenge, Mayan pyramids, and Buddhist temples as it has for thousands of years. See the Katmai Bears emerge from their seven-month slumber to greet a new day. Witness the sun's light bringing life to natural habitats around the world, from the forests of Costa Rica and the coast of New England, to the foothills of Turkey and the glaciers of Alaska.
Whether you catch Sunrise Earth on Discovery HD Theater or via Google Earth, you'll see the world in a whole new light.
Fun with robotics
We believe that getting kids interested in science, computers, and technology early on is very important, so we were honored last weekend to receive the "FIRST LEGO® League Outreach" award at the Northern California FLL championship tournament. FLL is a program encouraging fourth- to eighth-grade kids to study science and technology. Each fall, student teams (who compete at the local, national and international level) build autonomous LEGO® robots to tackle a set of challenge missions -- and finish as many as they can in 2-½ minutes! This year's challenge: called Nano Quest.
We hosted a couple of FLL meetings and put on our own Google Qualifying Tournament (beta) in December. We loved hosting these events -- they are a great way to reach out to the community, and putting on the tournament was fun! We had a couple of dozen Google volunteers, several FLL volunteers, and 16 student teams -- about 150 people in all. (The winning team from our Northern California region will go on to the World FLL Festival -- 104 teams from 38 countries -- to be held in April in Atlanta.)
So we thought that was that, until next season. Neither we or our partners at Playing@Learning (who coordinate regional FLL events in Northern California, along with the FIRST Vex Challenge, a more ambitious program for high school students) expected what happened next: other Silicon Valley companies took notice, and are now planning to get involved. That's a great kind of viral marketing -- the more outreach, the better.
FLL teams form between May and September, with qualifying tournaments in late November or early December. So if you're between 9 and 14, and robotics and a LEGO® challenge sound like a lot of fun -- there's bound to be a competition for you.
Controlling how search engines access and index your website
I'm often asked about how Google and search engines work. One key question is: how does Google know what parts of a website the site owner wants to have show up in search results? Can publishers specify that some parts of the site should be private and non-searchable? The good news is that those who publish on the web have a lot of control over which pages should appear in search results.
The key is a simple file called robots.txt that has been an industry standard for many years. It lets a site owner control how search engines access their web site. With robots.txt you can control access at multiple levels -- the entire site, through individual directories, pages of a specific type, down to individual pages. Effective use of robots.txt gives you a lot of control over how your site is searched, but its not always obvious how to achieve exactly what you want. This is the first of a series of posts on how to use robots.txt to control access to your content.
What does robots.txt do?
The web is big. Really big. You just won't believe how vastly hugely mind-bogglingly big it is. I mean, you might think it's a lot of work maintaining your website, but that's just peanuts to the whole web. (with profound apologies to Douglas Adams)Search engines like Google read through all this information and create an index of it. The index allows a search engine to take a query from users and show all the pages on the web that match it.
In order to do this Google has a set of computers that continually crawl the web. They have a list of all the websites that Google knows about and read all the pages on each of those sites. Together these machines are known as the Googlebot. In general you want Googlebot to access your site so your web pages can be found by people searching on Google.
However, you may have a few pages on your site you don't want in Google's index. For example, you might have a directory that contains internal logs, or you may have news articles that require payment to access. You can exclude pages from Google's crawler by creating a text file called robots.txt and placing it in the root directory. The robots.txt file contains a list of the pages that search engines shouldn't access. Creating a robots.txt is straightforward and it allows you a sophisticated level of control over how search engines can access your web site.
Fine-grained control
In addition to the robots.txt file -- which allows you to concisely specify instructions for a large number of files on your web site -- you can use the robots META tag for fine-grain control over individual pages on your site. To implement this, simply add specific META tags to HTML pages to control how each individual page is indexed. Together, robots.txt and META tags give you the flexibility to express complex access policies relatively easily.
A simple example
Here is a simple example of a robots.txt file.
The User-Agent line specifies that the next section is a set of instructions just for the Googlebot. All the major search engines read and obey the instructions you put in robots.txt, and you can specify different rules for different search engines if you want to. The Disallow line tells Googlebot not to access files in the logs sub-directory of your site. The contents of the pages you put into the logs directory will not show up in Google search results.User-Agent: Googlebot
Disallow: /logs/
Preventing access to a file
If you have a news article on your site that is only accessible by registered users, you'll want it excluded from Google's results. To do this, simply add a META tag into the html file, so it starts something like:
This stops Google from indexing this file. META tags are particularly useful if you have permission to edit the individual files but not the site-wide robots.txt. They also allow you to specify complex access-control policies on a page-by-page basis.<html>
<head>
<meta name="googlebot" content="noindex">
...
Learn more
You can find out more about robots.txt at http://www.robotstxt.org and at Google's Webmaster help center, which contains lots of helpful information, including:
- How to create a robots.txt file
- Descriptions of each user-agent that Google uses
- How to use pattern matching
- How often we recrawl your robots.txt file
There is also a useful list of the bots used by the major search engines: http://www.robotstxt.org/wc/active/html/index.html
Next time...
Coming soon: a post detailing the use of robots and metatags, and another on specific examples for common cases.
Update: Added a sentence to paragraph 9 on access-control policies.
New life for network equipment
We take the Internet for granted throughout the U.S. and the westernized world; these days we expect to be "always on." But in large parts of the globe, this isn't yet so.
The Network Startup Resource Center (NSRC), a non-profit organization based at the University of Oregon, is working to change that, by bringing potential recipients of computing and networking hardware together with potential donors. By coordinating these donations, the NSRC undertakes projects to connect Internet-neglected areas in Asia, Africa, Latin America, the Middle East, the Caribbean and elsewhere--and they've done so since 1992. (Read about their accomplishments.)
Over the years they've found that the most difficult--and most useful--equipment to obtain
is routers, switches and wireless equipment. In many cases, a single, relatively inexpensive piece of hardware is the critical factor preventing a network from becoming operational, but in developing areas, networking hardware can be difficult or prohibitively expensive to obtain. We're pleased to support the NSRC by donating our decommissioned networking hardware. Thus far, we've heard that some of our retired switches have been sent to universities across Africa and in Guyana and Thailand. More will be shipping out in the coming months to universities and research institutes in, among others, the Democratic Republic of the Congo, Ecuador, Afghanistan and Vietnam.If your company would like to give financial assistance or hardware, or if you want to look into volunteering, please get in touch. It will truly help connect the world.
AdWords Editor now available for Mac
Here's a quick update from Lewis L., a member of the AdWords Editor team:
We're excited to announce that AdWords Editor is now available for Mac users. Just like the Windows version, AdWords Editor for Mac allows you to navigate your AdWords account quickly and easily as well as make bulk changes to keywords and ad text. Mac users running OS X (10.4 or later) can download the application from the AdWords Editor website. For a full list of features, check out the release notes section of the website.
Show us your university campus in 3D
Today the Build Your Campus in 3D Competition begins. This spring, you and your (presumably equally artistic) friends can honor your campus turf as you hone your 3D design skills just by modeling your school's campus buildings in Google SketchUp, geo-reference them in Google Earth, and submit them through the competition website to earn lasting online glory. And the winners get a visit to Google, all expenses paid.
You're eligible if you're a higher education student in the U. S. or Canada. You can team up with other students, or take the project on yourself. (To do the best work possible, we suggest you have a faculty advisor.) The deadline for entries is June 1, and the winning entries will be posted to the 3D Warehouse by July 10.
We’re pretty jazzed that our panel of judges includes Bobby Brooks from Walt Disney Imagineering, Ken Harsha from Electronic Arts, Janet Martin from Communication Arts Inc. Paul Seletsky from Skidmore, Owings & Merrill, Gary Smith from Green Mountain Geographics LTD, and Ken M Tse from HKS Architects, Inc.
We hope to see your stomping grounds soon.
A look ahead at Google Video and YouTube
In November, we officially closed our acquisition of YouTube, and since then we've received a number of questions about what will happen next. The summary is that Google Video and YouTube will continue to play to their respective strengths. But here's a bit more detail:
Google's strength -- and its history -- is grounded in search and in innovating technologies to make more information more available and accessible. YouTube, meanwhile, excels at being a leading content destination with a dynamic community of users who create, watch and share videos worldwide.
Google search results already include links to content that's hosted on YouTube. Starting today, YouTube video results will appear in the Google Video search index: when you click on YouTube thumbnails, you will be taken to YouTube.com to experience the videos. Over time, Google Video will become even more comprehensive as it evolves into a service where you can search for the world's online video content, irrespective of where it may be hosted.
This is part of Google's overall goal to give you the highest quality search results possible. For example, some users who do a Google search for Martin Luther King, Jr. may want to find websites about him. Others may want to see images of him. And others may want to watch video footage...
YouTube, as we've stated previously, will remain an independent subsidiary of Google, and will continue to operate separately. Google will support YouTube by providing access to search and monetization platforms and, when/where YouTube launches internationally, to international resources. YouTube co-founders Chad Hurley and Steve Chen and the rest of the YouTube team will continue to innovate exciting new ways for people to "broadcast themselves."
Earlier this week, we announced one example of innovation in monetization and distribution with a new AdSense video test. We'll be working with a wide set of content providers, grouping together high quality video content from providers with high quality ads and offering them as playlists which publishers can select from and display on their AdSense sites. (There's more about the test on the AdSense blog.)
Today represents just the first step in our plan to bring you a comprehensive video search and content platform. We'll provide ongoing updates as they unfold.
Report Center Series (Part 1)
In a recent Inside AdWords post, Ronnie C. from the Optimization team encouraged you to not only test and iterate, but to also evaluate your account's performance. If you’re using Google Analytics or any other web analytics program, you’re probably already doing this. For those who haven’t gotten around to implementing any sort of tracking, you might consider using a powerful, but sometimes forgotten, tool that lives right in your AdWords account – the Report Center.
To help you begin (or improve) your account performance evaluation process, we thought we’d cover the ins and outs in a series devoted to the Report Center. Part 1 is a basic overview of what you’ll find within the Reports section of your account. And while this post is a bit longer than our usual posts, the subject is very important to advertiser success -- and we think you'll find it worth your time.
(For the best learning experience, you may want to open your AdWords account and follow along as we review the various sections below.)
I. REPORT CENTER PAGE
After logging into your account, select the Reports tab. You’ll be taken to the Report Center page – one of two pages within the Reports tab. On the Report Center page, you’ll find two sections (Last 5 Reports and Saved Templates) and a link to the Create Report page.
Last 5 Reports
Aptly named, the Last 5 Reports section shows you the last 5 reports you ran. This includes both on-demand and scheduled reports. This section comes in handy if you run a report and then decide to leave your AdWords account before the report is finished.
Saved Templates
Below the Last 5 Reports section, you’ll notice Saved Templates. If you find yourself running the same report repeatedly, you might consider saving the report as a template. Templates are also editable in case you need to change the information you need included in the report.
Create a Report Now link
The Create a Report Now link at the top of the Report Center page, takes you to the Create Report page. This is where you’ll select the type of report you want, as well as the type and amount of data you need.
II. CREATE REPORT PAGE
The Create Report page comprises 4 sections: Report Type; Settings; Advanced Settings; and Templates, Scheduling, and Email.
Report Type
The first step in creating a report is selecting the type of report you want to run. You’ll find a wide variety of reports that are all aimed at helping you get precisely the information you need.
For example, say in November you added a slew of holiday ads with varying URLs (to test different landing pages) to your “Holiday” campaign. Now that the holidays are over, you want to know how each URL performed. Which type of report would you run? Though several reports could do the job, the URL Performance report would likely provide you with the most relevant report parameters.
Settings
The Settings section allows you to determine the scope of your report's data. This is where you'll determine the report’s unit of time (e.g. daily or weekly), date range (use the predetermined ranges or set your own date range), and the campaigns and ad groups to be included.
Advanced Settings
Use the Advanced Settings section to fine tune your report. You can add or remove columns of data and also filter your results.
Using the "Holiday" campaign example from above, say you want to know not only how your holiday URLs performed overall, but also how they performed on the search network versus the content network. To break out your report by search versus content data, check the ‘Ad Distribution’ box under Attributes. The resulting report would indicate the URLs’ performance on search and content on separate lines. One thing to note is that not all settings are available for all report types; however, the Create Report page is dynamic and will adjust based on the selections you make.
Templates, Scheduling, and Email
This is where you’ll name your report, decide whether you’d like to save it as a template, schedule it to run automatically (if desired), and choose whether you want it emailed to you after it finishes running. Scheduling reports is a great way to establish a regular performance evaluation process. And, if you work with others on managing your AdWords account, reports can be emailed to multiple recipients.
This concludes part 1 of our Report Center series. Stayed tuned for part 2 in which we'll do a deeper dive into the different types of reports and why they’re used.
To help you begin (or improve) your account performance evaluation process, we thought we’d cover the ins and outs in a series devoted to the Report Center. Part 1 is a basic overview of what you’ll find within the Reports section of your account. And while this post is a bit longer than our usual posts, the subject is very important to advertiser success -- and we think you'll find it worth your time.
(For the best learning experience, you may want to open your AdWords account and follow along as we review the various sections below.)
I. REPORT CENTER PAGE
After logging into your account, select the Reports tab. You’ll be taken to the Report Center page – one of two pages within the Reports tab. On the Report Center page, you’ll find two sections (Last 5 Reports and Saved Templates) and a link to the Create Report page.
Last 5 Reports
Aptly named, the Last 5 Reports section shows you the last 5 reports you ran. This includes both on-demand and scheduled reports. This section comes in handy if you run a report and then decide to leave your AdWords account before the report is finished.
Saved Templates
Below the Last 5 Reports section, you’ll notice Saved Templates. If you find yourself running the same report repeatedly, you might consider saving the report as a template. Templates are also editable in case you need to change the information you need included in the report.
Create a Report Now link
The Create a Report Now link at the top of the Report Center page, takes you to the Create Report page. This is where you’ll select the type of report you want, as well as the type and amount of data you need.
II. CREATE REPORT PAGE
The Create Report page comprises 4 sections: Report Type; Settings; Advanced Settings; and Templates, Scheduling, and Email.
Report Type
The first step in creating a report is selecting the type of report you want to run. You’ll find a wide variety of reports that are all aimed at helping you get precisely the information you need.
For example, say in November you added a slew of holiday ads with varying URLs (to test different landing pages) to your “Holiday” campaign. Now that the holidays are over, you want to know how each URL performed. Which type of report would you run? Though several reports could do the job, the URL Performance report would likely provide you with the most relevant report parameters.
Settings
The Settings section allows you to determine the scope of your report's data. This is where you'll determine the report’s unit of time (e.g. daily or weekly), date range (use the predetermined ranges or set your own date range), and the campaigns and ad groups to be included.
Advanced Settings
Use the Advanced Settings section to fine tune your report. You can add or remove columns of data and also filter your results.
Using the "Holiday" campaign example from above, say you want to know not only how your holiday URLs performed overall, but also how they performed on the search network versus the content network. To break out your report by search versus content data, check the ‘Ad Distribution’ box under Attributes. The resulting report would indicate the URLs’ performance on search and content on separate lines. One thing to note is that not all settings are available for all report types; however, the Create Report page is dynamic and will adjust based on the selections you make.
Templates, Scheduling, and Email
This is where you’ll name your report, decide whether you’d like to save it as a template, schedule it to run automatically (if desired), and choose whether you want it emailed to you after it finishes running. Scheduling reports is a great way to establish a regular performance evaluation process. And, if you work with others on managing your AdWords account, reports can be emailed to multiple recipients.
This concludes part 1 of our Report Center series. Stayed tuned for part 2 in which we'll do a deeper dive into the different types of reports and why they’re used.
Let's get together
Online groups have become a great tool for managing and sharing activities and ideas for a defined group of people. Back in October we introduced a new version of Google Groups (in beta) in the hopes that it would help people work together better. We received tons of feedback, and today we're dropping the "beta" and unveiling a number of new features in more than a dozen languages. If you're already in a Google Group, you'll be transitioned automatically, and if you're new to a group, welcome!
Now you can customize the look of your group, create and edit web pages, upload and share files (including photos), and view member profiles. And for your discussions, there's no need to struggle to follow interrupted conversations, as Google Groups now includes the same style of organization that Gmail users love. Take a tour to learn more.
And if you're wondering how you might use a group, how about:
- coordinating your class reunion (or make it private for a family reunion)
- learning about Greenhouse Hydroponics and participate in discussions
- finding the group you're looking for, or create one of your own
We hope you enjoy Google Groups; we really enjoy working on it, and it's been very rewarding to see all the useful things you and so many others have done with it.
Our New York speaker series
Google New York is sponsoring a speaker series that will bring technology industry leaders in to our offices to share their unique perspectives. Speakers will come from Google and beyond to cover topics ranging from the history of software development to the future of the Internet. With this series, we hope to create a collegial atmosphere where members of the technical community can learn from and get to know one another.
To start the year off, you're invited to a talk called "Physics, Speed, and Imprecision: What Works and What Doesn't in Software, and Why," given by our very own Adam Bosworth on Monday, January 29th.
Over beer and wine, Adam will discuss why machine learning and natural language seem to work today when they didn't in the 90s, and why Ajax is successful now when it wasn't earlier. The reasons lie in the realm of physics and customer psychology, particularly in our need for speed and limited tolerance for imprecision.
Please join us, but registration is limited, so hurry.
Site exclusion is now unlimited
As we've mentioned in the past, the Site Exclusion tool provides you with more control for your campaigns that are targeting the Google Content Network by allowing you to exclude your ads from showing up on particular sites or sections of sites (such as the sports section of an online newspaper).
Today, we'd like to let you know about a recent change: you can now exclude an unlimited number of sites. We hope you'll use the Site Exclusion tool to improve your ROI and refine your targeting across the network. And, as always, we'd like to remind you that excluding a site (or a section of a site) from one of your campaigns will prevent your ad from showing on all of the pages of that site (or section). Therefore, to ensure you don't miss out on any potential customers, we suggest that you review a site carefully before deciding to exclude it from your campaign.
Today, we'd like to let you know about a recent change: you can now exclude an unlimited number of sites. We hope you'll use the Site Exclusion tool to improve your ROI and refine your targeting across the network. And, as always, we'd like to remind you that excluding a site (or a section of a site) from one of your campaigns will prevent your ad from showing on all of the pages of that site (or section). Therefore, to ensure you don't miss out on any potential customers, we suggest that you review a site carefully before deciding to exclude it from your campaign.
New Year's resolution for your AdWords account
January is a time for New Year's resolutions. So, why not make a resolution that can improve the effectiveness of your AdWords account? Ronnie C. from our Optimization team shares a three-in-one tip on how to optimize your account: Test, Evaluate, and Iterate.
This is one resolution you will definitely want to keep! Optimization advice and lessons are available in both multimedia and text formats in the AdWords Learning Center. Good luck and happy optimizing!
1. Test - Even a finely tuned account can typically be improved. You may have keywords that are no longer driving quality traffic, ad text that is getting stale, or landing pages on your website that aren't converting. Google AdWords lets you experiment with everything from new keywords to different ad text to different landing pages. If you're not testing, you may be missing out on opportunities to increase your return on investment.
2. Evaluate - As important as testing is, it's also important to measure the impact of your experiments on performance. Trust the results you see and make changes that can help you achieve your goals, whether they are to increase traffic or conversions. Online advertising is trackable and your AdWords account provides a lot of insightful performance information.
3. Iterate - AdWords has many more features than it did five years ago. To achieve the best results on your campaigns, you'll want to do more than just create an account and forget about it. Running a successful account requires time and attention. Once you have evaluated your tests, you may find that it's time to start over and do it again.
This is one resolution you will definitely want to keep! Optimization advice and lessons are available in both multimedia and text formats in the AdWords Learning Center. Good luck and happy optimizing!
Don't miss your opportunity to be part of Google's first Code Jam Latin America!
Berthier Ribeiro-Neto, Engineering Site Director
There are only 5 days left until registration closes for Google Code Jam Latin America 2007. So far over 4,000 competitors have signed up for a chance to showcase their programming skills and win an all expenses paid trip to Google's Brazil engineering office, where they will compete for R$75,000 (Brazilian reales) in cash and prizes. The finals will be held on March 1. Latin Americans have registered in large numbers from Brazil, Argentina, Mexico, Peru, Colombia, Chile, Venezuela and Ecuador as well as many other countries.
The top 50 finalists will be flown to Belo Horizonte to show us what they've got. Think you've got what it takes to Code Jam? Click here to register!
There are only 5 days left until registration closes for Google Code Jam Latin America 2007. So far over 4,000 competitors have signed up for a chance to showcase their programming skills and win an all expenses paid trip to Google's Brazil engineering office, where they will compete for R$75,000 (Brazilian reales) in cash and prizes. The finals will be held on March 1. Latin Americans have registered in large numbers from Brazil, Argentina, Mexico, Peru, Colombia, Chile, Venezuela and Ecuador as well as many other countries.The top 50 finalists will be flown to Belo Horizonte to show us what they've got. Think you've got what it takes to Code Jam? Click here to register!
UNCF/Google Scholarship
When I learned in October that Google had established a new scholarship program with the United Negro College Fund (UNCF), I was excited. The number of African-Americans in the field of engineering is critically low: according to the National Science Foundation, as recently as 2003, African-Americans accounted for less than four percent of the total scientific and engineering workforce. When I was an undergrad, I applied for scholarships similar to the UNCF/Google Scholarship Program; those few opportunities were instrumental in my career development.
So it's especially meaningful that I've been able to participate in the program's review process. We will have eight U.S. undergraduate students who will each receive a $5,000 scholarship toward their 2006-2007 academic year tuition. The selected scholars will also be invited on a trip to our Mountain View headquarters this spring. While at the Googleplex they'll have the opportunity to meet each other and attend technical talks and professional development workshops, not to mention explore the San Francisco Bay area. We hope this program will encourage students to excel in their studies in years to come, inspire them to become role models and leaders, and attract more African-American students to the fields of science and technology. All congratulations to this year's winners:
- Olaniyi Bajulaiye, Benedict College
- Desmond Baldwin, Morehouse College
- Keitha Griffin, Alabama A&M University
- Jennifer Hairston, Wilberforce University
- Keith Morren, Florida Memorial University
- Derrick Nnaji, Prairie View A&M University
- Lawrence Secrease, Florida A&M University
- Shantavious Williams, Alabama A&M University
AdWords system maintenance on January 13
Here's a quick heads up from our tech team:
On Saturday, January 13th, the AdWords system will be unavailable from approximately 10 a.m. to 3 p.m. PST due to system maintenance. While you won't be able to log into your accounts during this time, your campaigns will continue to run as usual. We apologize for any inconvenience.
On Saturday, January 13th, the AdWords system will be unavailable from approximately 10 a.m. to 3 p.m. PST due to system maintenance. While you won't be able to log into your accounts during this time, your campaigns will continue to run as usual. We apologize for any inconvenience.
Real-time quotes for free
At Google, we get excited about making all kinds of information accessible to everyone. The more up-to-date the information, the more valuable it is. This is particularly true in the world of finance; information, and timing of that information, is money. Today, real-time quotes are not freely and easily available on the web. Some websites offer one real-time quote at a time, but typically only after you have enrolled in a service and/or signed a complicated legal agreement. Other sites approach the problem differently and show you streaming delayed data, but that doesn't solve the problem either -- it masks it. What's really important is getting free, easy and fast access to real-time quotes so you know how the market or your company is doing now, not as of twenty minutes ago.
As a result, we've worked with the SEC, the New York Stock Exchange (NYSE) and our D.C. trade association, NetCoalition, to find a way to bring stock data to Google users in a way that benefits users and is practical for all parties. We have encouraged the SEC to ensure that this data can be made available to our users at fair and reasonable rates, and applaud their recent efforts to review this issue. Today, the NYSE has moved the issue a great step forward with a proposal to the SEC which if approved, would allow you to see real-time, last-sale prices across all Google properties including Google Finance, Personalized Google, Mobile, and of course, Google.com. It won't matter if you're on Wall Street or Main Street -- you'll have free, easy and fast access to real-time prices from NYSE on Google.
So stay tuned on our progress with this. We're excited that financial data as we know it is about to change. In the meantime, set up your portfolio on Google Finance today.
Our top 10 of 2006
In what's becoming an annual tradition at Inside AdWords, we're taking a few minutes to think about our favorite blog moments of 2006 - and, what better day to reflect on our top 10 than on the tenth day of the new year. So, without further ado (and while you're still on track with all of your new year's resolutions), here's our top 10 of 2006:
10) The ads diagnostic tool is now available within your Ad Group.
9) Ray let us know how he has used AdWords for his business.
8) The new tabbed Ad Group view provides your key statistics in a way that's easy to find and understand.
7) The Seahawks played in the Super Bowl (!) and reminded you to always complement your offline efforts with online advertising.
6) The ad preview tool lets you view your locally targeted ads that are appearing outside of your physical location.
5) Get in person training on AdWords with the new AdWords Seminars.
4) Do you run a local store that closes at 5pm? Make sure your ads don't show when you're closed with ad scheduling.
3) Get your ad on the map with local business ads and choose to add custom icons.
2) Manage your AdWords account from your desktop with AdWords Editor.
1) Engage your audience with click-to-play video ads.
With that, we'd like to thank you all for a great year here at Inside AdWords - we look forward to providing you with more insight and updates on AdWords in the year to come.
10) The ads diagnostic tool is now available within your Ad Group.
9) Ray let us know how he has used AdWords for his business.
8) The new tabbed Ad Group view provides your key statistics in a way that's easy to find and understand.
7) The Seahawks played in the Super Bowl (!) and reminded you to always complement your offline efforts with online advertising.
6) The ad preview tool lets you view your locally targeted ads that are appearing outside of your physical location.
5) Get in person training on AdWords with the new AdWords Seminars.
4) Do you run a local store that closes at 5pm? Make sure your ads don't show when you're closed with ad scheduling.
3) Get your ad on the map with local business ads and choose to add custom icons.
2) Manage your AdWords account from your desktop with AdWords Editor.
1) Engage your audience with click-to-play video ads.
With that, we'd like to thank you all for a great year here at Inside AdWords - we look forward to providing you with more insight and updates on AdWords in the year to come.
We made the list
I don't need a magazine to tell me I work for the best company around. They didn't stop by the Santa Monica office where I work, or they would have had a much easier time figuring it out. I could have told them all about working here over a gourmet lunch, in December, on our rooftop deck overlooking the Pacific Ocean - we're just 6 blocks away!
The Santa Monica office is a small but growing enclave with +200 Googlers. We're a close-knit bunch, enjoying company-sponsored happy hours every week at different Santa Monica hotspots plus several other non-work functions. What's great about working in Santa Monica is the opportunity to really make a big splash in the "sea of Google" with lots of visibility at all levels of the company. We work on projects ranging from customer-facing ad systems to Picasa to Google Video to the Google Search Appliance, and more.
OK, all for now. Back to the salt mines. Want to join me?
Super models wanted
That’s right, Google is looking for the hottest models on the planet. They can come from any city in the world, and they can be any height, but they must be interesting to look at, well-made and lightweight.
Of course, by "lightweight" we mean that the file size should be reasonably small.
If you’re confused, you may not have heard about the recent updates of Google Earth, Google SketchUp, and the 3D Warehouse. With these launches, all the pieces are now in place for contributors to the 3D Warehouse to see their creations show up in Google Earth for all the world to see.
Here’s how it works:
1. Download Google SketchUp. Create a 3D model of something in your neighborhood, city or state -- your house, your business, your favorite restaurant, or the statue of Buckminster Fuller in the center of town. Be sure to geo-locate your model in Google Earth.
2. Upload your model to the 3D Warehouse. Don’t forget to put your name on it (if it shows up in Google Earth, you’ll want the credit).
3. Download the most recent version of Google Earth (a necessary step, as older versions don’t support super models). Launch Google Earth, go to the 3D Buildings folder under the Layers tab in the lefthand sidebar, and activate the “Best of 3D Warehouse.” Then fly to the location of the model you submitted. It might be there!
If you don’t find it, keep checking -- sometimes it takes several weeks for models to appear in Google Earth. In the meantime, visit “Best of 3D Warehouse” to see some that have made the cut. (Here are the guidelines for building "super" models.) Fly to Denver CO, Boulder CO, New York, NY and Calgary, Canada to start. Then investigate other cities to see if they contain 3D buildings yet.
In short, 3D modelers, Google Earth is your palette; Google SketchUp is your brush. Show the world what you've got!
Update: Added a short list of cities already featuring "best of" models.
AdWords maintenance on January 9
This just in from our tech team:
We will be performing AdWords maintenance from 8 a.m. to 8 p.m. PST tomorrow – Tuesday, January 9, 2007. While all AdWords advertisements will continue to run as normal and you will be able to log into your account, you may not be able to run or retrieve reports, or upload image or video ads during this time.
We apologize for the short notice and any inconvenience this may cause you.
Kick start 2007 with AdWords learning
As another year begins, perhaps you've made a resolution to polish up your AdWords skills. Here at Inside AdWords, we've put together three ways to learn more about getting the most out of AdWords:
- Attend an AdWords Seminar -- new dates added!
AdWords Seminars are day-long, in-person training sessions offered by search marketing professionals who are also Qualified Invididuals in the Google Advertising Professionals program. This program received great response from attendees in 2006, so we're kicking off the New Year with seminars in Charlotte, Scottsdale (Phoenix area), San Diego, and the Washington, D.C. area. You'll find more information about these seminars, including dates, course outlines, and registration instructions at http://www.google.com/awseminars. And of course, if you'd like to be informed when AdWords Seminars become available in your area, simply fill out this form. - Review lessons in the AdWords Learning Center
The AdWords Learning Center is a wonderful resource for those who want to learn about AdWords in a lesson format. Available in multimedia or text-only formats, the AdWords Learning Center covers everything from beginner topics such as how to set up your AdWords account, to more advanced features such as the AdWords Editor. You'll find the AdWords Learning Center here at: http://www.google.com/adwords/learningcenter/. - Participate in the AdWords Help forum
AdWords Help is an online forum designed for advertisers to search or browse for answers, ask questions, and assist others with AdWords -- 24/7. You'll find the forum divided into different categories such as "AdWords Basics" or "Return on Investment" to better guide your discussions and questions. Check out the forum here and perhaps you have a tip or two to share with your fellow advertisers.
A field trip to Google
[We often host visitors in Google offices. Just recently, as part of a Chamber of Commerce program, a group of Seattle-area high school students visited our Kirkland office. The point of such visits is to inspire teens to think about working in technology some day. Here's a firsthand report from Jenna Warman, a student at Lake Washington High School. - Editor.]
I had no idea there was a Google campus located in Kirkland, but recently 35 of us filed off the bus and into the large brown building. As the large metal doors slid open, we all fell out of the elevator and took in our very first sights of Google.
What I liked most about the Google building were the different Google Doodles all along the walls and the lava lamps in the reception area that were Google colors. Then we met some of the Google workers, who showed us their current projects they had been working on, such as Google Maps and Google Talk. I had never known about Google Talk or Gmail until then. After that they each grabbed a small group of kids and led us up and down the hallways showing us the different offices and mini kitchens. My tour guide explained that at Google the employees do not just sit in their offices all day -- they walk around and visit each other. The environment and atmosphere seemed warm, welcoming and friendly.
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When the tours were finished we all piled into the reception area again and we all squished together to take a group photo so we could always remember our wonderful visit to Google. But wait, it did not end there -- we got back on the bus and were driven to Carillon Point where we would be eating lunch with many different people with many different and interesting jobs. We had the privilege to listen to Dr. Bonnie Dunbar talk about her exhilarating adventures up into outer space and the Museum of Flight. Listening to this amazing and courageous woman explain about the different experiences she had in space, about the telescope they were working on the space station, it kind of made me want to become an astronaut.
After that, it was time to go back to school and brag about what an amazing opportunity we'd gotten, and all of the wonderful things we saw and learned about at the Google campus. The last thing that I have to say is thank you to all of the people that gave me this wonderful opportunity. I hope other young students will be able to experience something like this during their high school career.
Kirkland calling
When we set up an R&D shop in downtown Kirkland, Washington two years ago, we hoped to attract the best talent in the Pacific Northwest -- folks who are serious about their coffee and don't especially want to move to Silicon Valley. Since then we've attracted many engineers who were tickled silly about working on large clusters of several thousands of machines, not to mention shipping web and client-based consumer apps used by millions of people. In the last two years, our Kirkland engineering team has conceived and launched a dozen products ranging from core search product improvements to Ads Optimization, Sitemaps and Webmaster Central, plus such consumer applications as Google Talk, Chat, Pack, Video, Music Trends, and mobile SMS. (Here's a summary of what we've done out of the Kirkland office.)
But it's not all work -- there's the food. Like a single day's lunch menu this week: roasted turkey breast, chili red bean patties, scalloped potatoes, roasted cranberry & Satsuma orange salad, classic clam chowder, carrot and coriander soup. You really can't operate in the Seattle area without offering good food, of course, so we offer as much good fuel -- fresh, healthy, and, whenever possible, locally-grown -- as it takes!
So if you're an engineer, UE expert or product manager who loves coffee (not to mention the mountains and the sea) -- and you want to have a great time while you're building world-changing products, please consider our Northwest outpost.
Latin American Code Jam opens
Programmers from Latin America and the Caribbean ready to test their coding skills against the region's best can register now for Google Code Jam Latin America. The top 50 contestants win an all-expenses-paid trip to our Brazilian engineering office in Belo Horizonte to compete in the finals. Registration is open until January 23, when the first round of the competition begins -- spread the word!
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